SEO News Headlines: Jul 31st 2010
Google And Yelp Express “Complicated” Relationship In Conference Interview
There’s nothing that jaded and weary conference goers love more than to see some “red meat” conflict between panelists during a session. And that’s what TechCrunch’s Erick Schonfeld repeatedly tried to elicit in an on-stage interview of Yelp CEO Jeremy Stoppelman and Google’s John Hanke during the Social Currency CrunchUp event yesterday in Palo [...] *** Read the full post by clicking…Permalink: http://feeds.searchengineland.com/~r/searchengineland/~3/R7Yak_HADIc/google-and-yelp-express-complicated-relationship-in-conference-interview-47779 | Date: 31 Jul 2010 | 11:15 am EDT
SEO News Headlines: Jul 30th 2010
Twitter Helps You Find New People To Follow
Twitter is launching a new tool called “Suggestions for You” in the hopes of making it easier for users to find the right accounts to follow. The tool is rolling out today; I don’t have it on my main @mattmcgee account, but it does appear on the home page of my @atu2 account. (atu2.com is [...] *** Read the full post by clicking on the headline above ***Permalink: http://feeds.searchengineland.com/~r/searchengineland/~3/kMyKMwTACt8/twitter-launches-suggestions-for-you-47740 | Date: 30 Jul 2010 | 5:17 pm EDT
Video Recap of Weekly Search Buzz :: July 30, 2010
This week we covered how those pink ads are really pale purple and are here to stay by replacing the yellow background color on AdWords. Google revamped their dictionary results. Google's Matt Cutts talked about his first spam experience. Google...Permalink: http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/mkJtHibseg8/022637.html | Date: 30 Jul 2010 | 5:05 pm EDT
SearchCap: The Day In Search, July 30, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Study Calls Google ‘King Of Malware’ Google has twice as much malware in its search results as Yahoo, Bing, and Twitter combined. That’s one of the findings in the Barracuda Labs 2010 Midyear Security [...] *** Read the full post by clicking on the headline…Permalink: http://feeds.searchengineland.com/~r/searchengineland/~3/u8NF-vCY1Fc/searchcap-the-day-in-search-july-30-2010-47738 | Date: 30 Jul 2010 | 5:02 pm EDT
Daily Search Forum Recap: July 30, 2010
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web....Permalink: http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/49axSa3HGmE/022636.html | Date: 30 Jul 2010 | 5:00 pm EDT
Study Calls Google ‘King Of Malware’
Google has twice as much malware in its search results as Yahoo, Bing, and Twitter combined. That’s one of the findings in the Barracuda Labs 2010 Midyear Security Report, which will be presented tomorrow at the DEFCON 18 hacking conference tomorrow in Las Vegas. Barracuda Labs says it studied the four search engines for about two [...] *** Read the full post by clicking on the headline above **…Permalink: http://feeds.searchengineland.com/~r/searchengineland/~3/8xBXUb22C9k/study-calls-google-king-of-malware-47731 | Date: 30 Jul 2010 | 3:39 pm EDT
MSFT Will Challenge Google-Yahoo Japan Deal
In a move that should surprise no one, Microsoft says it will try to block the recently announced Google-Yahoo Japan partnership. In our story from Tuesday, a Microsoft senior VP spoke out strongly against the partnership. Now, Silican Alley Insider received confirmation last night that the company will take steps to challenge it formally. “We plan [...] *** Read the full post by clicking on the…Permalink: http://feeds.searchengineland.com/~r/searchengineland/~3/2uIGIGBQjnE/msft-will-challenge-google-yahoo-japan-deal-47724 | Date: 30 Jul 2010 | 2:37 pm EDT
SMN Webcast Aug 3 – New research on consumer retail buying
Search Marketing Now hosts a free webcast on Tuesday that will include results from a new comScore research study on how consumers shop online. The study focused on consumer behavior in search and buying, with a specific look at what happens when searchers have landed within a retail site. How do they shop within the [...] *** Read the full post by clicking on the headline above ***Permalink: http://feeds.searchengineland.com/~r/searchengineland/~3/OSxWfh0t238/smn-webcast-aug-3-new-research-on-consumer-retail-buying-47719 | Date: 30 Jul 2010 | 11:27 am EDT
Google: The "Last Thing We Want" Is The "Best SEO To Win"
Jeremy Sussman, a Google Local Product Manager has been pretty frank and clear with people in the Google Places forum. In one Google Places Help thread, he said, and I quote: I can assure you that the last thing we...Permalink: http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/JoFVcvwUFJ8/022635.html | Date: 30 Jul 2010 | 9:49 am EDT
Google Site Speed: Two Factors, GoogleBot & Users
Tedster started an outstanding thread at WebmasterWorld, something I personally never thought about but is all so valid. All this stuff around having fast sites, cause Google is now looking at site performance and speed is important. It is not...Permalink: http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/q5l9VEriEWM/022634.html | Date: 30 Jul 2010 | 9:39 am EDT
Google News Sitemaps: One Language Per Sitemap File
This week we covered the Google one language per page rule and today I spotted a thread specific to how this works with Google News. A Google News Help thread has Googler Inbal saying you should submit a News Sitemap...Permalink: http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/n-RPXJYrsms/022633.html | Date: 30 Jul 2010 | 9:32 am EDT
Google Ordered To Remove Search Results On Sex Charges But Document Still Shows
Google will remove search results when a court orders them to do so or when the search result can infect a computer with viruses and malware. We know that. I spotted an interesting and unique thread at Google Webmaster Help...Permalink: http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/KxXaYihg7N8/022632.html | Date: 30 Jul 2010 | 9:21 am EDT
Google: The Robots Meta Tag Is Cumulative (First Come First Serve)
Here is a little SEO bit that some of the even more experienced SEOs may not have heard of. The order of the meta robots tag is incredibly important. Did you know that the effects are cumulative when it comes...Permalink: http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/Wgx0Q6mFgn4/022631.html | Date: 30 Jul 2010 | 9:11 am EDT
Google Advertising Google Image Ads With Image Ad
As we know with the new Google Image redesign that Google would be pushing image ad formats for image search. Yesterday, I was doing a search for [weeds] and I spotted an image ad from Google encouraging advertisers to try out Google Image AdWords. I don’t believe I ever saw an image ad from Google, [...] *** Read the full post by clicking on the headline above ***Permalink: http://feeds.searchengineland.com/~r/searchengineland/~3/UUavF0livUY/google-advertising-google-image-ads-with-image-ad-47716 | Date: 30 Jul 2010 | 9:08 am EDT
Microsoft's Street Slide, A Preview
The online mapping products get cooler almost every day. The latest buzz is around Microsoft Street Slide, which is not live yet, but is currently being developed. Here is a video that explains it better than I can in words:...Permalink: http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/jVNUjmahxVw/022630.html | Date: 30 Jul 2010 | 9:06 am EDT
#1 Guest Blogging Incentive: Backlinks (Guidelines and Ethics)
Accepting guest posts is an effective way to freshen up your blog, share various perspectives and build a stronger community (especially if you manage such a multi-author, multi-topic resource as SEJ). Naturally, if you want to get the maximum benefit from guest blogging, you will need to give back. This post is about the most [...]Check out the SEO Tools guide at Search Engine Journal.#1 Guest Bl…Permalink: http://feedproxy.google.com/~r/SearchEngineJournal/~3/OiAVEv_J2JA/ | Date: 30 Jul 2010 | 8:46 am EDT
How to Cultivate the Socialization of Your Business
Sponsored by JenKaneCo, well known social media evangelist Brian Solis recently gave a presentation to an enthusiastic group of marketers in downtown Minneapolis to introduce the concepts behind his new book: Engage! The Complete Guide for Brands and Businesses to Build, Cultivate and Measure Success in the New Web. The following is an overview of his [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/IQxNKIBSHWQ/ | Date: 30 Jul 2010 | 8:29 am EDT
Google Places API Offers Local Data To ‘Check-in’ Developers
Google previously announced (at its I/O developer conference) the creation of a Places API as part of the Google Maps API. That Places API is now open for business and being made available to third party developers. Booyah’s MyTown “check-in” app is one that has already been using it. In short all the information and data [...] *** Read the full post by clicking on the headline above ***Permalink: http://feeds.searchengineland.com/~r/searchengineland/~3/IltOqEUoZHk/google-places-api-offers-local-data-to-check-in-developers-47684 | Date: 30 Jul 2010 | 7:25 am EDT
Is Google AdWords Advertising Itself Honestly?
I’ve been working on PPC for my dad’s dental seminars business, and I have to admit that while I like a challenge, the system is really overwhelming. It makes me wonder whether Google AdWords – the PPC traffic/platform we’re buying/using – is honest in how it promotes itself. Consider these two claims that AdWords makes: [...]Check out the SEO Tools guide at Search Engine Journal.Is Goog…Permalink: http://feedproxy.google.com/~r/SearchEngineJournal/~3/_hp58Rc_WGc/ | Date: 30 Jul 2010 | 7:11 am EDT
When Good SEO Becomes Bad Information Architecture
Have you ever heard the phrase search engine optimization (SEO) architecture? At first glance, it might seem like a good idea...but maybe not. Learn about 2 critical usability tests that help SEO professionals not make critical architecture errors. *** Read the full post by clicking on the headline above ***Permalink: http://feeds.searchengineland.com/~r/searchengineland/~3/h7HYMhZ91hU/when-good-seo-becomes-bad-information-architecture-47373 | Date: 30 Jul 2010 | 6:00 am EDT
SEO News Headlines: Jul 29th 2010
SPONSOR MESSAGE: Get More Traffic and Sales with VeriSign Trust™ Seal
The world’s most popular online trust mark, the VeriSign seal has helped web sites increase transactions an average of 24%. To maximize incoming traffic, the Trust Seal is displayed next to your search result in leading search engines and prevents your site from being blacklisted. *** Read the full post by clicking on the headline above ***Permalink: http://feeds.searchengineland.com/~r/searchengineland/~3/ONC7zEd3RBY/sponsor-message-get-more-traffic-and-sales-with-verisign-trust%E2%84%A2-seal-2-47677 | Date: 29 Jul 2010 | 8:03 pm EDT
Daily Search Forum Recap: July 29, 2010
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web....Permalink: http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/NVDDgzFPvy8/022628.html | Date: 29 Jul 2010 | 5:00 pm EDT
Whiteboard Friday - Outsourcing Content Creation
Posted by Danny Dover This week on Whiteboard Friday, Rand Fishkin describes the methods he recommends for outsourcing content creation. Content is extremely important for SEO and users alike so these best practices are important for those of us without the luxury of an in-house staff of copywriters. See my stats for this video Embed Video:Permalink: http://feedproxy.google.com/~r/seomoz/~3/oFoaeJxxTrI/whiteboard-friday-outsourcing-content-creation | Date: 29 Jul 2010 | 4:51 pm EDT
Making the Process Clear: Improve Your Search Engine Rankings in 6 Steps
Ranking higher in search engines is something that every business is trying to do (or at least they should be). If you search the web, there will be no end of advice on how this or that will get you to rank better. This sea of information can lead to decision paralysis when it comes [...]Check out the SEO Tools guide at Search Engine Journal.Making the Process Clear: Improve Your Search Engine Ran…Permalink: http://feedproxy.google.com/~r/SearchEngineJournal/~3/ly1ceprmqiw/ | Date: 29 Jul 2010 | 4:24 pm EDT
Google dynamic linking
One strange and creepy patent Imagine if you had a program that would automatically go through the posts on your site/blog and automatically find concepts and dynamically add links to related documents from the web. Now let’s go further and have that program track the people reading your page and by looking at their history and [...]Check out the SEO Tools guide at Search Engine Journal.Google…Permalink: http://feedproxy.google.com/~r/SearchEngineJournal/~3/1P5NSRa2lNw/ | Date: 29 Jul 2010 | 12:18 pm EDT
Five Quality Score Myths Busted
In search marketing, it’s easy to get people obsessed with a particular metric: you express it on a scale of zero to 10. (Remember Toolbar PageRank?) It’s only been a few months now that a significant number of search advertisers have even figured out how to look up Quality Scores on their [...]Permalink: http://feedproxy.google.com/~r/Traffickdotcom/~3/j5x2JoVaioQ/ | Date: 29 Jul 2010 | 10:42 am EDT
Maybe This Company Can Predict How Google Me Will Fare
Interesting investment by Google Ventures in a company called Recorded Future, a wonderful play on verb tenses and words. The company is a temporal and predictive analysis engine. That just sounds cool. Google is co-investing with the CIA's investment arm. That's interesting, no?...Permalink: http://feedproxy.google.com/~r/JohnBattellesSearchblog/~3/wFLigXiRgrU/maybe_this_company_can_predict_how_google_me_will_fare.php | Date: 29 Jul 2010 | 10:14 am EDT
Deja Vu: First Time Matt Cutts of Google Saw Web Spam
Aaron Wall posted an example of a large brand manipulating Google through an old spam technique. In short, they were buying expired domains to piggy back off of the link popularity and anchor text of those old domains. Aaron wall...Permalink: http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/X_WnoabUg_o/022627.html | Date: 29 Jul 2010 | 10:03 am EDT
Yahoo Search Marketing Reporting Goes Down For Many
There are several complaints at both WebmasterWorld and DigitalPoint Forums that the Yahoo Search Marketing campaigns are missing all their data. One person received a response from Yahoo, where Yahoo presumingly said: Upon researching your account we found there is...Permalink: http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/XlI8S4etRi8/022626.html | Date: 29 Jul 2010 | 9:58 am EDT
Searcher Concerned After Wired's Google / CIA Article
Wired published an article last night named Exclusive: Google, CIA Invest in 'Future' of Web Monitoring. Here is a snippet of that article: The investment arms of the CIA and Google are both backing a company that monitors the web...Permalink: http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/RcptjrSqT40/022625.html | Date: 29 Jul 2010 | 9:50 am EDT
More On Google Alerts Quality Control
A couple months ago, we wrote on how Google Alerts tweaked their algorithm to be more more quality focused and send out less alerts. A recent Google Web Search Help thread has more on how Google Alerts works from Google...Permalink: http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/cqSozx25VGk/022624.html | Date: 29 Jul 2010 | 9:44 am EDT
How to Automate and Scale Your Guest Blogging
One of the things we do to help our SEO efforts is to write professional articles about our niche. We believe this is a great way to get links, and anyone can do this in their own niche. Let’s say for the sake of example that we sell wedding shoes. Our staff knows a lot [...]Check out the SEO Tools guide at Search Engine Journal.How to Automate and Scale Your Guest BloggingPermalink: http://feedproxy.google.com/~r/SearchEngineJournal/~3/vVheVzlFAeA/ | Date: 29 Jul 2010 | 9:42 am EDT
Image SEO Expert Knocks On Bing Image Search
A WebmasterWorld thread has Zeus, someone well known in the SEO forum space as tracking the image search engines, as not speaking positively about Bing Image Search. The thread talks how Bing is slower than Google to index new content....Permalink: http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/t_i7_hunv5s/022623.html | Date: 29 Jul 2010 | 9:28 am EDT
SEO Is Not All About Technical Changes
A WebmasterWorld thread makes a basic and obvious point that many newbies miss. SEO is not just about technical implementation. You can place your title tags in the right place, have a nice site architecture, get links and so on...Permalink: http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/EzsJ0SyZ-FU/022622.html | Date: 29 Jul 2010 | 9:20 am EDT
SEO News Headlines: Jul 28th 2010
7 Cutting Edge Web Design Trends (that Can Actually Improve SEO)
Posted by randfishAs the worlds of web design and SEO merge ever closer, we've been seeing design-specific elements produce a positive impact on SEO for the sites that employ them. It's terrific news for SEOs who love design and are capable of and passionate about making it part of their repertoire. It's also great for designers who find that as they evolved from Flash designs to machine-readable…Permalink: http://feedproxy.google.com/~r/seomoz/~3/0RSqER2kBQw/7-cutting-edge-web-design-trends | Date: 28 Jul 2010 | 8:26 pm EDT
Ad News and Views from Around the Web
Online spending up double digits; tweeting at Harvard Biz; hitting the Hispanic market; giggling for Yahoo!, and more Online ad spending up Here’s a little silver lining for agencies and publishers: Online ad spending will see double-digit growth, reaching $61.8 billion worldwide this year and $96.8 billion in 2014, according to an eMarketer report cited by AdWeek. [...]Permalink: http://www.ysmblog.com/blog/2010/07/28/ad-news-and-views-from-around-the-web-27/ | Date: 28 Jul 2010 | 5:31 pm EDT
Switch to the new version of AdSense for search
Over the last two years, the AdSense team has offered the powerful Google Custom Search Engine (CSE) product as an improvement over the original AdSense for search. After some recent improvements, we're now ready to retire the older version of AdSense for search. If the Google logo on your search results page reads Powered by Google instead of the newer Google Custom Search then you haven't yet up…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/6eDAMl8GLhQ/switch-to-new-version-of-adsense-for.html | Date: 28 Jul 2010 | 2:50 pm EDT
Signal Update
Every day I spend an hour or two curating a set of links that I find provocative, useful, or important, adding a few lines of commentary to boot. It's called Signal, and you can consume it in three ways - as an email newsletter (sign up on the Signal Home...Permalink: http://feedproxy.google.com/~r/JohnBattellesSearchblog/~3/v6Rtkq25ZgM/signal_update.php | Date: 28 Jul 2010 | 2:35 pm EDT
Freedom Sold Separately
Well, this is bizarre. About a month ago, I posted some incoherent ramblings about number crunching… ramblings that included reflections on Paul the psychic octupus, rapidly declining Iranian fertility rates, and World Cup outcomes. I’m not saying there is a connection, but quite possibly, Iranian President Mahmoud Ahmadinejad has his reputation management software set on “high alert for [.…Permalink: http://feedproxy.google.com/~r/Traffickdotcom/~3/gwtMRjtwaow/ | Date: 28 Jul 2010 | 2:22 pm EDT
Algorithms: The Cure for Copywriter’s Block
Writer’s block, or perhaps more accurate these days, blogger’s block, is a common occurrence. Great bloggers try to pump out insightful and engaging content daily, but eventually the question becomes, what more can you write about? It’s at times like these when I suggest you delve into a little keyword research. Rather than struggle internally [...]Check out the SEO Tools guide at Search Eng…Permalink: http://feedproxy.google.com/~r/SearchEngineJournal/~3/1ytCo8zDtag/ | Date: 28 Jul 2010 | 2:16 pm EDT
4 Steps to Social SEO Success
The sheer volume of social media marketing and search engine optimization advice posted online can make it difficult for companies to make sense out what direction they should take. There are many models and approaches to leveraging optimized content for discovery through search and how to develop social networks to engage customers and promote content. [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/tkPBMEWi3RQ/ | Date: 28 Jul 2010 | 12:11 pm EDT
How to Re-Purpose Your Content to Optimize it for Traveling Season
I feel lucky enough to work from home for about 3 years now and to be able to travel wherever I want with my family. This is what I have actually been doing for the past month – traveling (and struggling with somewhat screwed schedule). However another side of this story is that being an [...]Check out the SEO Tools guide at Search Engine Journal.How to Re-Purpose Your Content to Optimize it for…Permalink: http://feedproxy.google.com/~r/SearchEngineJournal/~3/Q6j-JjjJxPM/ | Date: 28 Jul 2010 | 9:41 am EDT
5 Things You Need to Know to Succeed With Bing
With the impending implosion of Yahoo’s disappointing Panama project and seeming overnight surrender of search to the big boys of Google and Microsoft it’s time we all started paying a little more attention to Bing and particularly Microsoft adCenter. Just the other day I was talking with some bright minds in the search space and [...]Check out the SEO Tools guide at Search Engine Journal.5 Th…Permalink: http://feedproxy.google.com/~r/SearchEngineJournal/~3/FYoa3PWbH-8/ | Date: 28 Jul 2010 | 9:00 am EDT
SEO News Headlines: Jul 27th 2010
Yahoo Japan Switching to Google as Search Provider
In a surprising development, Yahoo Japan just announced that it would be switching to Google as its search technology and paid search provider. Now, before we all think and ask how could this be possible especially since Yahoo and Microsoft have been starting to work on their search ad integration deal recently. The answer lies [...]Check out the SEO Tools guide at Search Engine Journal.Yahoo Ja…Permalink: http://feedproxy.google.com/~r/SearchEngineJournal/~3/roetachlPVM/ | Date: 27 Jul 2010 | 8:32 pm EDT
How to Benchmark in Analytics
Posted by JoannaLordWe have a lot of changes going on at SEOmoz (feel free to get excited, we sure are!) and with all of these changes to the site comes the need to focus on tracking. Internally we have spent the last few months redirecting our attention to not only the best practices regarding analytics and data mining, but really pushing ourselves to revisit our analytical processes. You know wh…Permalink: http://feedproxy.google.com/~r/seomoz/~3/BAibjkfWNek/how-to-benchmark-in-analytics | Date: 27 Jul 2010 | 7:00 pm EDT
The Alexa Site Audit
Today I thought I would write about one of our newest offerings, the Alexa Site Audit. The Site Audit takes an in depth look at your website, grades it, and recommends ways to make it easier for people to find and use it. This is a project I've been personally involved in since the beginning, so I am especially exited today to be blogging about it.Once a report is initiated, our Site Audit crawler…Permalink: http://blog.alexa.com/2010/07/alexa-site-audit.html | Date: 27 Jul 2010 | 11:26 am EDT
Weekly Search & Social News: 07/27/2010
Hello ladies and gentleman, geeks and phreaks alike, it’s time for another edition of ‘7 Days of Search and Social‘ ? It was a damned busy week out in the trenches last week and it was again tough to decide what to include and what not too. But hey, that’s always a good thing as [...]Check out the SEO Tools guide at Search Engine Journal.Weekly Search & Social News: 07/27/2010Permalink: http://feedproxy.google.com/~r/SearchEngineJournal/~3/rDBCyGOnyWw/ | Date: 27 Jul 2010 | 11:04 am EDT
We’re All Google’s Lab Rats
A recent comment here noted that the core algorithm behind how Google works hasn’t changed very much since its earliest days. I’m not sure that I agree. Many of the posts I’ve made over the past five years that involve Google patents and whitepapers describe ways that Google may be changing how it determines [...]Permalink: http://www.seobythesea.com/?p=4086 | Date: 27 Jul 2010 | 10:52 am EDT
10 Social Media Marketing Questions Answered by Engage!
I’ve been familiar with Brian Solis as many have, for several years. We’ve done a few video interviews with Brian and he’s contributed to popular posts here like this one on social media marketing and this one on content curation. I have to admit that based on his early writing, I thought Brian was overly [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/hQKz2s3LtFA/ | Date: 27 Jul 2010 | 8:40 am EDT
SEO Chrome Toolbar is Here! Download the Mozbar for Chrome Today
Posted by Danny Dover Well folks, this may be the biggest tool introduction since Ryan Seacrest started hosting American Idol. ;-) Today we are launching our SEO toolbar for Google's Chrome browser. This sexy beast is full to the brim with SEO insight and time-saving SEO goodness. This free add-on is ripe for picking and available for download right this second. Ask and Ye Shall Receive Whether…Permalink: http://feedproxy.google.com/~r/seomoz/~3/rlaK7XxBgvI/seo-chrome-toolbar-download-the-mozbar | Date: 27 Jul 2010 | 6:07 am EDT
Demand Media's eHow.com Using Interesting Expired Domain Redirect SEO Strategy
Perhaps part of the interesting data Richard Rosenblatt was talking about was link anchor text on expired domains & cybersquatting efforts that he could redirect in bulk at high earning eHow pages. Not to fear, Demand Media is a trusted Google partner, so the algorithm and engineers are prohibited to take action against the same activity which would get your website removed from the search results…Permalink: http://www.seobook.com/demand-medias-ehow-com-using-interesting-expired-domain-redirect-seo-strategy | Date: 27 Jul 2010 | 3:32 am EDT
SEO News Headlines: Jul 26th 2010
New Message Center notifications for detecting an increase in Crawl Errors
Webmaster Level: AllWhen Googlebot crawls your site, it’s expected that most URLs will return a 200 response code, some a 404 response, some will be disallowed by robots.txt, etc. Whenever we’re unable to reach your content, we show this information in the Crawl errors section of Webmaster Tools (even though it might be intentional and not actually an error). Continuing with our effort to prov…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/cfl9pMLvg9U/new-message-center-notifications-for.html | Date: 26 Jul 2010 | 5:50 pm EDT
Will the BlackBerry Slander Never Stop?
When a company is #1 at something — or close to it — any hiccup that comes along is proof their days are over… at least in the bored minds of formula-surfing journalists. Remember 2005? Google was on top of the world and getting poised to really rake it in, right? Actually, no — not if [...]Permalink: http://feedproxy.google.com/~r/Traffickdotcom/~3/TQo-BQP8mX4/ | Date: 26 Jul 2010 | 3:33 pm EDT
Free Ship = Good Tip
It’s the wonder offer that works wonders for your sales Editor’s Note: This is another in a series of posts we’re calling “The Best of the YSM Blog.” These are posts containing timeless advice and best practices that never go out of style. Even if you read it the first time, it’s not a bad idea to [...]Permalink: http://www.ysmblog.com/blog/2010/07/26/free-ship-good-tip-2/ | Date: 26 Jul 2010 | 2:00 pm EDT
Portrait of an SEO
The following is a guest post by Kpaul. :) A long time ago, on an Internet far, far away (when I wrote for fun - and for free), I did a piece called Portrait of a Blogger. The year was 2002 and blogging was just beginning to really hit the mainstream hard. If you’re not familiar with the audience at Kuro5hin.org, they’re a snooty version of slashdot readers if you can imagine such a thing. (Me…Permalink: http://www.seobook.com/portrait-seo | Date: 26 Jul 2010 | 2:00 pm EDT
AdSense: Behind the Scenes - Meet Evanne
In the last video of this series, Evanne, a member of the Partner Development team, talks about her favorite Google perk, her obsession with music, and an important tip she’d like to share with all of you.We hope you’ve enjoyed learning more about what goes on behind the scenes in AdSense. If you have feedback on this series, or ideas for future series, we’d love to hear them so please leave…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/7ldKhaE0MxE/adsense-behind-scenes-meet-evanne.html | Date: 26 Jul 2010 | 12:20 pm EDT
The 12-Step Landing Page Rehab Program [Infographic]
Posted by Oli GardnerThis post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.As with that other program, the first and most critical step is admitting you actually have a problem. So go ahead. Shout it out loud so your coworkers ca…Permalink: http://feedproxy.google.com/~r/seomoz/~3/N06sVk9hIQU/the-12step-landing-page-rehab-program-infographic-10488 | Date: 26 Jul 2010 | 6:06 am EDT
How to Write Highly Popular 30+ Item List Blog Posts to Get Links and Traffic
Time flies by. It’s more than two years by now that I write the highly popular “30+” list blog posts to get links and traffic for SEOptimise. I’ve often tried to abandon them, to write tutorials or other types of postings but list posts with around 30 items still rule. They get the most shares on [...]© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code! H…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/nm5-wLMeeD8/how-to-write-highly-popular-30-item-list-blog-posts-to-get-links-and-traffic.html | Date: 26 Jul 2010 | 5:57 am EDT
SEO News Headlines: Jul 25th 2010
Create a Link Building Team Within Your Organization
Posted by RobOusbeyAt a small or medium sized company, you might be part of a very small team with responsibility for SEO, or you may the only person - and it might not even be your full time job. In these cases, people often tell me that the greatest struggle is finding time and resources to do link building for their site. Rather than pitching your boss to hire a new team member to assist with S…Permalink: http://feedproxy.google.com/~r/seomoz/~3/tKkFy-Y_hFc/create-a-link-building-team | Date: 25 Jul 2010 | 7:09 pm EDT
How and Why Google Might Estimate the Number of Users Behind an IP Address
When you arrive at a web page, the owner of that page might start collecting information about your visit for a number of reasons. One of the most commonly collected pieces of information is an internet protocol (or IP) address. An IP address is a number that can be associated with the way and [...]Permalink: http://www.seobythesea.com/?p=4064 | Date: 25 Jul 2010 | 12:26 pm EDT
SEO News Headlines: Jul 24th 2010
It's Gonna Be Good: August PRO Training Seminar Finalized
Posted by randfishToday, instead of playing in the uber-rare Seattle sunshine, I spent the day polishing off the PRO Training seminar schedule and it looks amazing. I'm excited to see these sessions myself (and I rarely sit through presentations). Check it out for yourself below; if you're inclined and available, we'd love to see you.Oh, and don't worry, I'm not cruelly sharing when we've already…Permalink: http://feedproxy.google.com/~r/seomoz/~3/A4uXu4ymBzE/its-gonna-be-good-august-pro-training-seminar-finalized | Date: 24 Jul 2010 | 1:24 pm EDT
Top 16 Tweets from #BrightonSEO
Following my BrightonSEO presentation yesterday, I thought it would be a good idea to use one of the WordPress plugins I recommended, Blackbird Pie, to recap the top tweets from the day: It’s actually incredibly quick to write a post like this, all you need to do is install the plugin and insert the tweet [...]© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code!…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/JFUYcrsnhx8/top-16-tweets-from-brightonseo.html | Date: 24 Jul 2010 | 5:22 am EDT
SEO News Headlines: Jul 23rd 2010
CM Summit Sizzle Reel
I'm proud of the team that put the CM Summit together, and this reel. Well done folks!...Permalink: http://feedproxy.google.com/~r/JohnBattellesSearchblog/~3/GQe0F8PCynM/cm_summit_sizzle_reel.php | Date: 23 Jul 2010 | 5:35 pm EDT
Summer Excuses?
Google Analytics workshops and seminars are happening everywhere this summer! If you've had excuses in the past, there's now no excuse not to take a day of training to become an expert and get a leg up. Chances are there's one happening near you when you're available -- just take a look at the Google Analytics seminars offered on the Seminars For Success portal. These are one day seminars, either…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/YQmK6dSMr9s/summer-excuses.html | Date: 23 Jul 2010 | 2:05 pm EDT
This Week In Signal
For all 186K of you loverly RSS readers, here are the past five Signals: Friday Signal: Is Apple Evil? Is the Web Over? Is Privacy Dead? Is This Thing On?! Thursday Signal: Why I Love My Job, Again. Weds. Signal: The Numbers Tell The Story Tuesday Signal: I Got Yer...Permalink: http://feedproxy.google.com/~r/JohnBattellesSearchblog/~3/YHUVtPZ9HrU/this_week_in_signal.php | Date: 23 Jul 2010 | 1:42 pm EDT
Getting Connected at SES San Francisco
The Search Engine Strategies conference from Incisive Media has really taken an amazing turn this year for the West Coast event. Not only have organizers moved the conference from San Jose to San Francisco, but SES is now a part of an event called Connected Marketing Week that involves a coordinated effort from a number [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/hkUu-RTBBm4/ | Date: 23 Jul 2010 | 1:09 pm EDT
Top 20 WordPress Plugins to Supercharge Your Blog
Today I presented at the excellent BrightonSEO mini-conference. My talk looked at 20 WordPress plugins to supercharge your blog – here’s the slides, with links to each of the plugins below. Brighton SEO – 20 Top WordPress Plugins Tweetmeme Blackbird Pie Backtype Su.pr FlickrRSS All In One SEO Yet Another Related Posts Plugin SEO Friendly [...]© SEOptimise - Thinking of attending SMX London…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/XtjrUqHwpcE/top-20-wordpress-plugins-to-supercharge-your-blog.html | Date: 23 Jul 2010 | 9:16 am EDT
SEO News Headlines: Jul 22nd 2010
Whiteboard Friday - How to Get an SEO Job
Posted by Danny Dover Guess who's back. Back again. Danny's back. Tell a friend. (My co-workers hate me ;-p) This week's Whiteboard Friday is about how to get an SEO job. In it, I divulge the secret of how I suckered my way into how I earned this job. I also do the worst impression of my life and finish with a shocking twist that I guarantee you won't see coming! See my stats for this video …Permalink: http://feedproxy.google.com/~r/seomoz/~3/uE8tZ7KqENE/whiteboard-friday-how-to-get-an-seo-job-10504 | Date: 22 Jul 2010 | 4:59 pm EDT
What Means This, To "Go Google"!?
I thought it meant to search! Apparently, in this context, it means to drop Microsoft Office and use our software! I almost feel like a relic pointing out the obvious, but when I got my latest paper-based Fortune magazine (yes, I do subscribe to a few still), I found...Permalink: http://feedproxy.google.com/~r/JohnBattellesSearchblog/~3/b51E8x0y4-M/what_means_this_to_go_google.php | Date: 22 Jul 2010 | 2:10 am EDT
SEO News Headlines: Jul 21st 2010
Working with Navigation in SEO [SEO Fundamentals]
Posted by richardbaxterseoBuilding a solid foundation in your site architecture using search engine friendly navigation is a founding principle in good search engine optimization, but what does that actually mean, and what recommendations can you make to enhance your clients (or your own) SEO? In this article, we’ll look at a few examples of well coded, search friendly navigation and look at…Permalink: http://feedproxy.google.com/~r/seomoz/~3/o1_Jmbg3u-I/working-with-navigation-in-seo | Date: 21 Jul 2010 | 6:21 pm EDT
If You’re a Linchpin, You Have Nothing to Fear from Trada
Trada, the paid search management environment that enables crowdsourcing in a bid to help advertisers create more effective campaigns, won’t create your marketing plan with you. It won’t jump on a phone call with you to discuss the relative merits of different strategies. It won’t live and die with your results, explain why a certain [...]Permalink: http://feedproxy.google.com/~r/Traffickdotcom/~3/R-1zjf-fmbo/ | Date: 21 Jul 2010 | 5:52 pm EDT
Ad News and Views from Around the Web
Right Media Open; social gets “searchy;” online video’s the new deal; not so Old Spice and more Right Media, right now If you haven’t been following the Right Media Open conference in Chicago happening now on Twitter, you should be. It’s been pretty knock-down and drag-out, with the feathers flying, to use a couple hackneyed yet appropriate [...]Permalink: http://www.ysmblog.com/blog/2010/07/21/ad-news-and-views-from-around-the-web-26/ | Date: 21 Jul 2010 | 1:59 pm EDT
Yahoo! Tests Microsoft Search Results
Straight from the horse's mouth: We’ve started testing organic (also referred to as algorithmic) and paid search listings from Microsoft for up to 25 percent of Yahoo! Search traffic in the U.S. The primary change for these tests is that the listings are coming from Microsoft. However, the overall page should look the same as the Yahoo! Search you’re used to – with rich content and unique to…Permalink: http://www.seobook.com/yahoo-tests-microsoft-search-results | Date: 21 Jul 2010 | 1:56 am EDT
SEO News Headlines: Jul 20th 2010
What Would You Ask Fred Wilson?
Tomorrow I will be at the Geo Loco conference in SF, interviewing Fred Wilson, partner at Union Square Ventures, investor in Twitter, Zynga, Etsy, Tumblr, Foursquare, and many others, and general good guy. Fred is great on stage, and we have a lot to talk about, given our mutual interests....Permalink: http://feedproxy.google.com/~r/JohnBattellesSearchblog/~3/yj6tdFZeJ9k/what_would_you_ask_fred_wilson.php | Date: 20 Jul 2010 | 11:28 pm EDT
New Search Alliance Transition Updates and Tips
Important information about the organic and paid search transition, new Yahoo! and Microsoft editorial guidelines, mobile updates and more As Yahoo! continues to work closely with Microsoft to implement the Yahoo! and Microsoft Search Alliance, we want to call out some important updates and tips to help ensure the best transition experience for you. Organic search update [...]Permalink: http://www.ysmblog.com/blog/2010/07/20/new-search-alliance-transition-updates-and-tips/ | Date: 20 Jul 2010 | 5:50 pm EDT
Watch our latest webinar recordings
Over the last few months, we held a number of webinars to help you further optimize your site:Optimization Best PracticesAdSense for Search AdSense Top Tech TipsIf you haven't seen one yet, you can view the recordings of these events whenever it's convenient for you!Posted by Caroline Halpin - AdSense Optimization TeamPermalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/FRjhO1HmKh8/watch-our-latest-webinar-recordings.html | Date: 20 Jul 2010 | 3:10 pm EDT
The Importance of the Journey: Search Trails and Destination Pages
Two Microsoft papers being presented at this week’s SIGIR’10 conference in Geneva, Switzerland explore the topics of Search Trails – The pages that a searcher travels through after performing a search for a query before reaching a final destination page. The idea of delivering searchers to a final destination page, a page where previous [...]Permalink: http://www.seobythesea.com/?p=4052 | Date: 20 Jul 2010 | 2:30 pm EDT
5 Tips on Twitter Chats Plus 8 Marketing & PR Chats to Follow
There are many tactics companies can implement as part of a smart Twitter Marketing strategy. Growing the initial following is important as is providing the budding community you’re building with something of value to keep coming back and to spread the good word to their networks. One such tactic that offers value and brings people [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/CAsRqXySI0k/ | Date: 20 Jul 2010 | 8:31 am EDT
How to Maximize Your Click-Through Rate and Add More Control to Your Landing Pages Using Ad Sitelinks
In the organic search listings you’re probably familiar with Sitelinks. They are the collection of links that appear below the search result for your website, and they link to the main pages of your site. Sitelinks are there to help users navigate your site. They are created by analyzing the link structure of your site [...]Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/rASvWR8hUsY/ | Date: 20 Jul 2010 | 5:35 am EDT
Blekko Cozy Up to Webmasters, Offers Killer SEO Data Free
Both Yahoo! and Microsoft have confirmed that they will start testing the Bing algorithm live on some Yahoo! traffic this month. One of the big questions from the SEO perspective is what happens to Yahoo! Site Explorer? If it goes away then webmasters will need to get link data from web indexes built by SEO companies, perhaps either Open Site Explorer and/or Majestic SEO. Yahoo! also offers a link…Permalink: http://www.seobook.com/blekko-cozy-webmasters-offers-killer-seo-data-free | Date: 20 Jul 2010 | 1:11 am EDT
The Facebook App Economy: Revival Time?
Who remembers the utter gold rush that was the Facebook Platform back in 2007, back when everyone, and honestly, really, EVERYONE, in the industry was busy answering the question What's Your Facebook Platform strategy? Well I sure do. At FM, we had meetings to address this question, meetings driven...Permalink: http://feedproxy.google.com/~r/JohnBattellesSearchblog/~3/DdBajeRBmxE/the_facebook_app_economy_revival_time_.php | Date: 20 Jul 2010 | 12:26 am EDT
SEO News Headlines: Jul 19th 2010
On Math, iPhones, Android, and the 100K Phone Gap
The media really, really, really loves to write about Apple and the iPhone these days. It reminds me of Google in 2004, when the media fell in love with the concept of search. Besides the antennae story, which I find hopelessly over reported, the latest iPhone rhapsody has been...Permalink: http://feedproxy.google.com/~r/JohnBattellesSearchblog/~3/eianFDZy7-E/on_math_iphones_android_and_the_100k_phone_gap.php | Date: 19 Jul 2010 | 1:54 pm EDT
AdSense: Behind the Scenes - Meet Alton
In the next part of our video series, Alton, our Optimization specialist, shares with us his experience working with publishers, his favorite meal at Google, and some recommendations on summer reading.For more videos, please visit our YouTube channel.Posted by Katrina Kurnit - Inside AdSense TeamPermalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/lxzCYRMhNr0/adsense-behind-scenes-meet-alton.html | Date: 19 Jul 2010 | 12:30 pm EDT
What Creates Digital Ghettos?
Open source software is awesome, and I am much richer for it existing. But the concepts that work in widely downloaded free software may not apply as well elsewhere. One of the best books on this topic is Jason Lanier's You are Not a Gadget, which in large part inspired this post. Openness is one of the most widely espoused important ideals upon which to build an online business. The reasons it is…Permalink: http://www.seobook.com/what-creates-digital-ghettos | Date: 19 Jul 2010 | 11:01 am EDT
Head URLs and Tail URLs and Bing’s Supplemental Index?
A search engine might use two sets of indexes – one for query terms that tend to show up in more searches and on more web pages, and another larger index that includes queries that aren’t searched for as much by searchers and don’t appear on many web pages. By showing results for [...]Permalink: http://www.seobythesea.com/?p=4043 | Date: 19 Jul 2010 | 6:53 am EDT
Multi-Level Marketing BS
Excellent Penn & Teller program on multi-level marketing. BTW, NSFW. Those who are easily offended, shouldn't watch it. Any of it. Not one minute..... As Penn & Teller rightly point out.... Easy Money Is BS These multi-level marketing schemes aren't limited to home parties for sex toys, BBQ accessories, and household cleaners, of course. They are rife on the internet. If you've spent any time in i…Permalink: http://www.seobook.com/multi-level-marketing-bs | Date: 19 Jul 2010 | 4:05 am EDT
SEO News Headlines: Jul 17th 2010
The Real Impostors
There was a bit of an unanticipated dustup in response to Mona Elesseily’s perfectly sensible column about “fake” PPC experts over at Search Engine Land last week. (George Michie also nicely pointed out some useful advice he’s really written lately.) Surprising that it was so controversial. We may come back to that issue, but it [...]Permalink: http://feedproxy.google.com/~r/Traffickdotcom/~3/Gi3tI8VX-pY/ | Date: 17 Jul 2010 | 1:22 pm EDT
Google Gets Smarter with Named Entities: Acquires MetaWeb
You may know him by a number of names or titles – Governor of California, Terminator, Governator, Conan the Barbarian, Kindergarten Cop, Mr. Universe, Mr. Olympia, Arnold Strong, Arnie, The Austrian Oak. To Metaweb, Arnold Schwarzenegger is referred to as 9202a8c04000641f8000000000006567. Who is Metaweb? Metaweb is a company recently acquired by Google, and [...]Permalink: http://www.seobythesea.com/?p=4032 | Date: 17 Jul 2010 | 10:06 am EDT
SEO News Headlines: Jul 16th 2010
We Are Capable of Many States
In this overwraught essay, a novelist yearns for a time before addiction to technology slowly drained us of our humanity. I don't buy it. We can both be connected and be fulfilled. We can stop, disconnect, read a book, make love without checking our devices for updates. And we can...Permalink: http://feedproxy.google.com/~r/JohnBattellesSearchblog/~3/m_ALyYMFLk0/we_are_capable_of_many_states.php | Date: 16 Jul 2010 | 2:39 pm EDT
A Shout Out About Annotations
A few months ago at the Google I/O conference, we were approached by Zach Steindler, a co-founder at Olark (a way to gain customer insight and sell better through live chat) who was raving about Google Analytics Annotations. He had such a great business case, we decided to let him rave here. Enjoy, and thanks Zach.Making good business decisions is hard, and making the right one is even harder. At…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/RlTSYQ2PYlc/shout-out-about-annotations.html | Date: 16 Jul 2010 | 12:35 pm EDT
Video Sitemaps 101: Making your videos searchable
Webmaster Level: AllWe know that some of you, or your clients or colleagues, may be new to online video publishing. To make it easier for everyone to understand video indexing and Video Sitemaps, we’ve created a video -- narrated by Nelson Lee, Video Search Product Manager -- that explains everything in basic terms:Also, last month we wrote about some best practices for getting video content ind…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/DAEIL9AqtrI/video-sitemaps-101-making-your-videos.html | Date: 16 Jul 2010 | 12:20 pm EDT
Is Your Online Marketing Agency a Dud? 23 Signals of Credibility
Hiring outside expertise to grow thought leadership, sales and market share is essential for companies that do not have the internal resources to do so. At TopRank Online Marketing, we have conversations with companies every day that have deep expertise in their fields, but when it comes to online marketing, they’ve realized the need for [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/ME4atxeXrlU/ | Date: 16 Jul 2010 | 9:12 am EDT
Video: Marketing Lessons From the Grateful Dead
Sometimes we learn best about doing things in new and innovative ways by understanding them in terms of something we already know. Stories provide useful context and perspective and that’s exactly what David Meerman Scott has done with his latest book that’s just been announced: “Marketing Lessons from the Grateful Dead: What Every Business Can [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/d1HcrRVeJKA/ | Date: 16 Jul 2010 | 8:30 am EDT
35 SEO & Social Media Expert Interviews
Three of the most trusted SEO and social media experts, Rhea Drysdale, Tamar Weinberg and Lee Odden. Photo by toprankonlinemarketing. Interviews are often overlooked pieces of distilled wisdom. They aren’t very popular on social media but they definitely should be! In interviews experts often provide the most valuable nuggets of their knowledge in a very [...]© SEOptimise - Thinking of attendin…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/6A1Kcqb9n7Q/35-seo-social-media-expert-interviews.html | Date: 16 Jul 2010 | 7:03 am EDT
SEO News Headlines: Jul 15th 2010
The Powerful New Choice in Search
Video: How the Yahoo! and Microsoft Search Alliance can benefit advertisers Combining scale with the convenience of a single platform, the Microsoft and Yahoo! Search Alliance can help advertisers reach more consumers more easily. This new video illustrates how. For more, visit SearchAlliance.com. — The TeamPermalink: http://www.ysmblog.com/blog/2010/07/15/the-powerful-new-choice-in-search/ | Date: 15 Jul 2010 | 4:37 pm EDT
Viva World Cup! Viva Yahoo!
Yahoo! topped the FIFA World Cup online league Goal! The comScore numbers prove what Paul the Octopus could have predicted—Yahoo! Sports World Cup was the US leader in FIFA World Cup coverage for three consecutive weeks. The combination of great coverage, exclusive contributions from David Beckham, bloggers, Yahoo! Fantasy World Cup, special Yahoo! World Cup Toolbar, and [...]Permalink: http://www.ysmblog.com/blog/2010/07/15/viva-world-cup-viva-yahoo/ | Date: 15 Jul 2010 | 3:18 pm EDT
Will Using Google Analytics Have A Negative Effect On My Ranking?
Good news from the horse’s mouth. We don’t mean to call Matt Cutts a horse, but, well, if you know him, you know what we mean. Matt heads the webspam team here at Google and also speaks on behalf of Google answering questions about ranking and results on Google’s search engine. When people have questions about things Google-search-related, Matt is the one who answers.He posts regular video b…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/ZI0IGhqThig/will-using-google-analytics-have.html | Date: 15 Jul 2010 | 12:30 pm EDT
PPC Advertising Copy: 7 Heavenly Virtues
In the landing page optimization world, only a small elite reach peak performance. Those are the multitalented practitioners who have the good fortune of being fueled with data from a decade’s worth of testing, and who excel above the pack at sussing out the patterns that matter. From there, they relentlessly [...]Permalink: http://feedproxy.google.com/~r/Traffickdotcom/~3/0LpZtMrcxwE/ | Date: 15 Jul 2010 | 10:38 am EDT
SEO News Headlines: Jul 14th 2010
Ad News and Views from Around the Web
Social meets search; the death of corporate blogging (maybe); social media will reach middle age; Yahoo! Tower of Babel and more Social and search, together at last The world is indeed getting smaller and smaller. The worlds of social media advertising and search advertising are merging, and fast. Luckily, there are tools you can use to measure your [...]Permalink: http://www.ysmblog.com/blog/2010/07/14/ad-news-and-views-from-around-the-web-25/ | Date: 14 Jul 2010 | 6:29 pm EDT
Search, Foursquare, and Checking Into States of Mind
I've written before about my relationship with Foursquare, and I'm sure I will again. I've tweeted my complaint that the friend mechanism is poorly instrumented (in various ways), and I should note that this is certainly not just a Foursquare problem (more on Friendstrimentation shortly). But today I wanted to...Permalink: http://feedproxy.google.com/~r/JohnBattellesSearchblog/~3/J5JsLEGRL9s/search_foursquare_and_checking_into_states_of_mind.php | Date: 14 Jul 2010 | 5:08 pm EDT
Google Changes Ad Policy in Response to France Case
Among several other policy updates related to permissible advertising categories and claims, Google has quietly updated its policy to allow “radar detection databases and software,” specifically in France and Poland.Permalink: http://feedproxy.google.com/~r/Traffickdotcom/~3/PvP6B_5LIDc/ | Date: 14 Jul 2010 | 12:57 pm EDT
Announcing the AdSense in Your City program
This summer and fall, the AdSense team is coming to visit you! In an effort to work more closely with our publishers, we’ve launched the AdSense in Your City program. As part of the program, members of the AdSense team will be traveling to five cities this summer to hear directly from you, as well as to share best practices, top optimization tips, and new products.Last month, we kicked off our f…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/zST1NVt9no4/announcing-adsense-in-your-city-program.html | Date: 14 Jul 2010 | 12:50 pm EDT
SEO Tops Digital Marketing Tactics for 2011
Here we are just past the halfway mark in 2010 and we’ve tapped into the stream of future marketing planning with our readers for 2011 with a poll. Our question? What 3 online marketing channels & tactics will you emphasize in 2011? The number one answer? Not social media, not email marketing. The top digital [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/k315WzLDNuo/ | Date: 14 Jul 2010 | 9:19 am EDT
SEO News Headlines: Jul 13th 2010
Google's Brand Debacle Backfires
As Google reached the limits of returns in direct marketing they started pushing the value of branding (because, hey, if you can chalk it up to latent branding value there is no cap on your max bid). Surprisingly, they even got many big brands to buy their own brands AND buy sitelinks on the AdWords ads. Some went so far as providing case studies for how much of their own brand traffic they were n…Permalink: http://www.seobook.com/googles-brand-debacle-backfires | Date: 13 Jul 2010 | 5:06 pm EDT
Using The Wrong Tracking Code Can Cost You $500k a Year
This is a guest post from Tom Critchlow who is an excel ninja, data geek, analytics nerd and head of search for Distilled, a London & Seattle based search agency. Tom provides a cautionary tale on the importance of keeping your site up to date.This blog post title may appear sensational but I assure you that it's not (much...). I recently spotted an issue with a client's e-commerce website which w…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/wqrUKnMJ9lI/using-wrong-tracking-code-can-cost-you.html | Date: 13 Jul 2010 | 1:15 pm EDT
Where you Point Your Mouse May Influence Google Search Rankings, Advertisement Placement, and Oneboxes
Information about where searchers hover their mouse pointers over different parts of search results, as well as advertisements and Google Onebox results, may be collected by the search engine to be used as ranking signals to determine in part how relevant those items may be seen by Google users in response to a search [...]Permalink: http://www.seobythesea.com/?p=4024 | Date: 13 Jul 2010 | 11:51 am EDT
6 Tools For Better Blogging With An iPad
Like many others, I recently purchased an iPad out of curiosity. While my intentions were of discovery, I quickly found some productivity gains with blogging. The upside to blogging with an iPad is that it’s portable and you can easily log your thoughts on a screen that is a lot more convenient than typing into [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/RJymT9lhgHI/ | Date: 13 Jul 2010 | 7:34 am EDT
10 Online Ways to Advertise for Jobs Without Recruitment Agencies
This week you may have noticed we have started recruiting for an SEO executive – rather than just writing up a standard we are recruiting post, I thought I’d share the process of how to advertise for jobs online. This is quite worryingly from Oxford – image credit Flickr As a disclaimer, I have nothing [...]© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/TPTEUfjH9eQ/10-online-ways-to-advertise-for-jobs-on-the-cheap.html | Date: 13 Jul 2010 | 3:13 am EDT
SEO News Headlines: Jul 12th 2010
Content Farming - SEOs Get It, Journalists Don't
Recently, there have been a series of negative articles about content farms. Content farms, such as Demand Media's eHow and similar low-cost content publication sites, are now deemed an industry concern. Industry being the traditional publishing idustry, and concern presumably being competitive threat. A trade group called the Internet Content Syndication Council (ICSC) has been circulating a doc…Permalink: http://www.seobook.com/content-farming-seos-get-it-journalists-dont | Date: 12 Jul 2010 | 10:51 pm EDT
Analytics Intelligence Tips: Custom Alerts
Last week, we shared a video on how to get the most out of your automatic alerts. Now that you’re familiar with automatic alerts, you know that Google Analytics has an intelligence engine that monitors your traffic and posts alerts when it sees something unusual. Now we want to tell you about custom alerts. With custom alerts, you can add on to this capability and tell Google Analytics to also w…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/F16r44JonI8/analytics-intelligence-tips-custom.html | Date: 12 Jul 2010 | 12:39 pm EDT
5 Burning Questions About Your Ads
In which we answer the most frequent queries from our webinars Editor’s Note: This is another in a series of posts we’re calling “The Best of the YSM Blog.” These are posts containing timeless advice and best practices that never go out of style. Even if you read it the first time, it’s not a bad idea [...]Permalink: http://www.ysmblog.com/blog/2010/07/12/5-burning-questions-about-your-ads-2/ | Date: 12 Jul 2010 | 11:00 am EDT
3 Things You Should Know About the New PRWeb
As a longtime customer of PRWeb, I’ve seen many changes over the years. The oldest optimized press release I could find of mine that’s still online dates back to mid 2001 and in the years since, it’s been an evolving relationship moving from customer to consultant. From the days of talking new features as a [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/hLCIHlq4w6E/ | Date: 12 Jul 2010 | 10:08 am EDT
SMX Advanced 2010 – Best of Seattle & London
Having attended both SMX Advanced conferences in London and Seattle earlier this year, I thought it would be useful to share the highlights of each event and compare the differences of each conference. Image credit: Flickr On a personal level I found them both to very good events, for different reasons. London provided my first [...]© SEOptimise - Thinking of attending SMX London in May 2010? get…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/ibQdmLN4Dy8/smx-advanced-2010-best-of-seattle-london.html | Date: 12 Jul 2010 | 4:11 am EDT
Recent Signals
For all 185K of you RSS readers out there, here are the past week or so of Signals: Monday Signal: Finally, a Slow Weekend. Sort Of. Friday Signal: Who Needs Basketball? We Have Signal. Thursday Signal: Mogul Mania Weds. Signal: More Noise, Same Signal Tuesday Signal: A Fourth of News...Permalink: http://feedproxy.google.com/~r/JohnBattellesSearchblog/~3/qKjxY024H_o/recent_signals_.php | Date: 12 Jul 2010 | 12:46 am EDT
SEO News Headlines: Jul 10th 2010
Google As Publisher...
Widgets Video content Video games Product comparison Travel eBooks They might prefer to use different labels (so as to minimize fear in the marketplace & slow down regulators), and they might claim that aggregate statistics control the investments & thus they are not really publishers, but they plan on skimming a big piece off of the top of many big markets. AdWords was just the start! Videos, ma…Permalink: http://www.seobook.com/google-publisher | Date: 10 Jul 2010 | 9:54 pm EDT
On Facebook, Google, and Our Evolving Social Mores Online
(image ) I just reviewed this presentation from Paul Adams, research lead for social at Google (embedded below). He works on Buzz and YouTube, and presumably, whatever is next from Google, including the rumored Google Me. His presentation is good, and worthy of your time if you are interested...Permalink: http://feedproxy.google.com/~r/JohnBattellesSearchblog/~3/nSL4OdhSOFM/on_facebook_google_and_our_evolving_social_mores_online.php | Date: 10 Jul 2010 | 8:36 pm EDT
We’d love to hear your feedback
Your opinion matters to us! So we’ve put together a short survey so you can tell us how we're doing, and what you'd like to see more of on the Inside Adsense blog. We hope you'll take the time to let us know what's on your mind -- click to give us your feedback.If you’re keen on letting us know how you feel about our product and support, remember that you can opt-in to receive invitations to t…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/FLxptI1RDTY/wed-love-to-hear-your-feedback.html | Date: 10 Jul 2010 | 4:14 am EDT
SEO News Headlines: Jul 9th 2010
Analytics Intelligence Tips: Automatic Alerts
When was the last time you checked the bounce rate for visits from Hong Kong? You may never have needed to, until an “alert” in your Intelligence reports tells you that the bounce rate from Hong Kong has suddenly doubled.An automatic alert in Intelligence is triggered when the expected performance of a metric, historically, differs from what is happening now. Intelligence monitors the past and…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/_XZNiFFl5UA/analytics-intelligence-tips-automatic.html | Date: 9 Jul 2010 | 5:23 pm EDT
Imposing Coherence: Ever-Shifting Mission Statements
At a recent industry presentation, I had the chance to see several of Google’s high-ranking executives provide the high level elevator pitch about how they’ve evolved and where they’re headed as a company. Putting a shiny, consistent wrapper on any company that has dozens, then hundreds, of products, must never be easy. So you update, transform, [...]Permalink: http://feedproxy.google.com/~r/Traffickdotcom/~3/MQ2FshOuttg/ | Date: 9 Jul 2010 | 4:32 pm EDT
Google China: Just Abiding by the Laws? No, Censoring!
So China just renewed Google’s license to operate there. Google has tried to “abide by Chinese law” as they prefer to put it. Chinese law says: The communist party decides what’s the truth and what not. What’s not true shall neither be published nor searched for. Are multinational corporations like Google good law abiding citizens? [...]© SEOptimise - Thinking of attending SMX London in…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/bkQfmIT63fM/google-china-just-abiding-by-the-laws-no-censoring.html | Date: 9 Jul 2010 | 9:37 am EDT
SEO News Headlines: Jul 8th 2010
I Like it, I Love it, I Want Some More of It
In information retrieval some words are powerful / potent. They are really descriptive and get right to the point of what someone is looking for. Other words have little to no value. The reason the concept of stop words came about is that you really couldn't tell much about a document by it including words like a, an, the, and, are, etc. The flip side of stop words are words which have a high disc…Permalink: http://www.seobook.com/i-it-i-love-it-i-want-some-more-it | Date: 8 Jul 2010 | 11:39 pm EDT
Canada: Do Not Call, or Do Not Care?
Canada’s version of the Do Not Call anti-telemarketing legislation (offering homeowners a chance to sign up for a national Do Not Call registry) has been a flop, according to reports. 300,000 complaints; 11 fines; total collected: $250. Come on, Canada’s marketers and regulators. We can do better. We can do more to speak out against outdated practices, [...]Permalink: http://feedproxy.google.com/~r/Traffickdotcom/~3/QEgpIywLvZs/ | Date: 8 Jul 2010 | 9:10 pm EDT
Six Social Marketing Events Not to Miss in July
Meet and greets marketers shouldn’t miss We’d like to share some of the spectacular upcoming events around the globe in July, and also show you how you can find more local events and communities for Search and Social near you. We’ve included the Twitter pages for the events, so you can follow chatter from the event [...]Permalink: http://www.ysmblog.com/blog/2010/07/08/six-social-marketing-events-not-to-miss-in-july/ | Date: 8 Jul 2010 | 4:24 pm EDT
AdSense: Behind the scenes - Meet Alejo
Continuing our Behind the Scenes video series is Alejo, our AdSense for video and AdSense for games specialist. Alejo tells us about his first job, which city he’d love to live in, and what he’d like every AdSense publisher to know.For more videos, please visit our YouTube channel.Posted by Dia Muthana - Inside AdSense TeamPermalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/jBh5SgsCQJs/adsense-behind-scenes-meet-alejo.html | Date: 8 Jul 2010 | 2:00 pm EDT
Will Facebook Search Become the Dominant Player?
In recent months I have been reading all kind of material on Facebook, search and SEO. I’m not here to predict the future or to hype Facebook as the new better search. Instead I’d like to analyze the clues we already have. Others have done great work on Facebook SEO by now. Moreover I’d like [...]© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code! Will Face…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/lkbdd_GWgwQ/will-facebook-search-become-the-dominant-player.html | Date: 8 Jul 2010 | 10:44 am EDT
SEO Basics: Telephone Game & the Fresh vs. New Content Debate
There’s a game of telephone going on about a hundred different theories of Search Engine Optimization and the influences or signals that affect search visibility. One that I continue to hear revolves around the notion that search engines like fresh content. I’m sure the genesis was something like: Someone told someone else at a conference [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/sINrQ8pijW8/ | Date: 8 Jul 2010 | 7:32 am EDT
Is Yahoo Dead? I Don't Think So. Who Else With This Scale Can Be Neutral?
I'm sure you've noticed, but there's a major battle underway for the hearts and minds of what we, in this industry, broadly call developers. Often the term is used quite strictly, to mean actual coders who build actual software-driven applications, services, or websites. Other times the term is more loosely...Permalink: http://feedproxy.google.com/~r/JohnBattellesSearchblog/~3/hCgPLG9wfzo/is_yahoo_dead_i_dont_think_so_who_else_with_this_scale_can_be_neutral.php | Date: 8 Jul 2010 | 3:44 am EDT
SEO News Headlines: Jul 7th 2010
4 Tools You Should Be Using
Essential tools to make your account better, stronger, faster Editor’s Note: This is another in a series of posts we’re calling “The Best of the YSM Blog.” These are posts containing timeless advice and best practices that never go out of style. Even if you read it the first time, it’s not a bad idea to review [...]Permalink: http://www.ysmblog.com/blog/2010/07/07/4-tools-you-should-be-using-2/ | Date: 7 Jul 2010 | 11:00 am EDT
SEO News Headlines: Jul 6th 2010
Excessive Worry About Competition
Excessive Worrying = Missed Opportunities Do you worry too much about who you are competing against? Do you feel competitive research leads to many more move on please rather than let's go! types of outcomes? Believe it or not, it may be a good sign. Competition is usually a good thing, it means something is worth fighting for. A lot of hucksters try to push ways to Uncover hidden markets that nob…Permalink: http://www.seobook.com/hyperbole-sells | Date: 6 Jul 2010 | 8:15 pm EDT
AdSense Facts & Fiction Part IV: Program policies
Fiction: AdSense disables accounts and issues warnings at random.Fact: We rely upon a detailed set of guidelines when looking at policy violations, and these policies are published in our Help Center. Our intent is to keep Google's content and search networks safe and clean for our advertisers, users and publishers. We seek to be as transparent and consistent with our decision making.Part of our j…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/G5GIwXXslU8/adsense-facts-fiction-part-iv-program.html | Date: 6 Jul 2010 | 3:10 pm EDT
Google Global Extension For Chrome
Last week, due to popular demand, we quietly released the beta version of our Google Global extension. We have had some really encouraging feedback from you guys like “The only reason I’m still using Firefox is because of your extension”. Well now you can finally let Firefox go :) The extension, while still in beta is [...]Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/o76haHD0eEs/ | Date: 6 Jul 2010 | 2:25 pm EDT
Bing’s Categorized Search Results
When you search on Bing, sometimes instead of seeing an ordered list of search results, you might see search results broken up into categories. For example, if you search for “Virginia,” your search results start off with an image and link to the state web site, as well as a map. You then see [...]Permalink: http://www.seobythesea.com/?p=4006 | Date: 6 Jul 2010 | 1:02 pm EDT
Smarter Ways to Get Content Ideas for B2B Blogs
One of the most common challenges of business blogging is sourcing content. The range of things that can interrupt content creation are important obstacles to overcome because without content there is little reason for readers to return. Blogs are fairly easy to start and if you’ve been a reader of this blog, chances are pretty [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/fzrYk2yizNI/ | Date: 6 Jul 2010 | 11:34 am EDT
The Twitter Hype is Over
Dear Readers, at the end of last week I haven’t published the “Twitter weekly” column. This time it was no poor time management issue. I did it on purpose. The week before I had written a highly popular “Twitter weekly” post but it was the last of its sort. Why? The Twitter hype is over! [...]© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code! The Twitt…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/oLcyiN7-4qk/the-twitter-hype-is-over.html | Date: 6 Jul 2010 | 6:52 am EDT
SEO News Headlines: Jul 5th 2010
French Navx AdWords Banning Case - Comments
Google will appeal the French regulator’s decision in this Navx case… and I can see why. There are so many products and services banned from advertising with Google, third parties have a field day documenting all of them. Google’s own help files keep evolving, and provide a real sense of the breadth of the issues they [...]Permalink: http://feedproxy.google.com/~r/Traffickdotcom/~3/cPf3YYJL6MQ/ | Date: 5 Jul 2010 | 3:02 pm EDT
SEO News Headlines: Jul 2nd 2010
Campaign Data Issue Being Corrected
Late last week, we made a change that caused some visits and campaign data to be processed incorrectly. All data was properly collected, but your reports may currently be missing some visits and campaigns information for the dates June 24th through June 29th. We are reprocessing this data and expect to have all report data corrected by early in the week of July 12th.The impact of the incorrect pro…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/8TXugokzRG0/campaign-data-issue-being-corrected.html | Date: 2 Jul 2010 | 5:35 pm EDT
Some Random Observations
People still read books. I started on Nudge: Improving Decisions About Health, Wealth, and Happiness not long ago. I’m about a fifth of the way through, and I’ve already added “Choice architecture” to my list of concepts to study more, and I’m looking more carefully at the choices I make. Seeing a lot of [...]Permalink: http://www.seobythesea.com/?p=3977 | Date: 2 Jul 2010 | 9:52 am EDT
30 Multivariate & A/B Split Testing Tools, Tutorials & Resources
Crossroads by Captain DJ. Getting targeted traffic for a website is just the first step in a thorough SEO process. What comes next? Landing page optimization or conversion (rate) optimization/CRO follows. After all you want the visitors you get to stay on your site and perform the desired action (like ordering or subscribing). One of [...]© SEOptimise - Thinking of attending SMX London in May 201…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/N3a2AdYExxw/30-multivariate-ab-split-testing-tools-tutorials-resources.html | Date: 2 Jul 2010 | 9:10 am EDT
SEO News Headlines: Jul 1st 2010
Free Data
The other day a person contacted me about wanting to help me with ad retargeting on one of my sites, but in order to do so they would have had to have tracked my site. That would have given them tons of great information about how they could retarget all my site's visitors around the web. And they wanted me to give that up for free in an offer which was made to sound compelling, but lacked substan…Permalink: http://www.seobook.com/free-data | Date: 1 Jul 2010 | 5:18 pm EDT
Moving from Fragmented to Segmented Online Marketing
Companies today have a virtual smörgåsbord of options when it comes to marketing their products and services online. Lack of expertise, numerous tactical options, pressure for sales in a down economy and the tendency to chase shiny objects cause many online marketing efforts to be fragmented. I really doubt that a significant waste of effort and disconnect [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/m8JMcQ9XFAA/ | Date: 1 Jul 2010 | 10:24 am EDT
SEO News Headlines: Jun 30th 2010
Last Few Signals...
....for those of you reading Searchblog in RSS and not watching ze Tweets....here are the Signals that I do over at FM's site. Weds. Signal: It’s a Good Day to Read The News Tuesday Signal: Location, Location, Location Monday Signal: Welcome to Summer, Now Get to Work You can sign...Permalink: http://feedproxy.google.com/~r/JohnBattellesSearchblog/~3/UmFgxOrs_4g/last_few_signals.php | Date: 30 Jun 2010 | 5:29 pm EDT
AdSense: Behind the scenes - Meet Debby
Do you ever wonder who’s helping you optimize your webpages? Who works hard to ensure your payments get to you on time? Who works with our product and engineering teams to deliver the products and features that you want?Over the next few weeks you’ll find out just that! We’re kicking off a video series where you’ll meet some of our AdSense team members. You can hear their stories, learn mo…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/eHvVnmc3t-c/adsense-behind-scenes-meet-debby.html | Date: 30 Jun 2010 | 2:55 pm EDT
3 Essential Small Business Search Marketing Trends
“Qualified”, “showing intent to buy”, “high conversion rate” and many other phrases are used to describe search engine marketing. As a $16 billion industry, Search Marketing including SEO (search engine optimization) and PPC ads (pay per click) represent a substantial opportunity for small businesses to connect with customers at the moment they are looking for [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/WICrI_j14YQ/ | Date: 30 Jun 2010 | 7:36 am EDT
How Does Google Work?
This image might need updated in the years to come, but it does a great job laying out how Google works when you type a query into their search engine. Search is so easy to do that it is hard to appreciate how complex it is unless you take a look under the hood. Which is exactly what this graphic does :D Click the image to get the full sized beefy image :D A side benefit of this graphic is that it…Permalink: http://www.seobook.com/how-does-google-work | Date: 30 Jun 2010 | 6:21 am EDT
The Inside Line On SEO
There are so many blogs on search marketing. Then there are so many forums. And Tweets. So much SEO noise, and so little time. So how does anyone make sense of it? The deluge can be overwhelming for the experienced SEO, let alone the poor beginner. If you are just starting SEO, here are the ten areas you should spend most of your time on when you're starting up. 1. Stop reading Blogs/Forums/Tweet…Permalink: http://www.seobook.com/inside-line-seo | Date: 30 Jun 2010 | 1:05 am EDT
SEO News Headlines: Jun 29th 2010
Sitemaps: One file, many content types
Webmaster Level: AllHave you ever wanted to submit your various content types (video, images, etc.) in one Sitemap? Now you can! If your site contains videos, images, mobile URLs, code or geo information, you can now create—and submit—a Sitemap with all the information.Site owners have been leveraging Sitemaps to let Google know about their sites’ content since Sitemaps were first introduced…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/uOwzSLzhsoM/sitemaps-one-file-many-content-types.html | Date: 29 Jun 2010 | 7:48 pm EDT
Web Analytics TV #10 with Avinash and Nick
It’s the 10th Anniversary of Web Analytics TV! Happy Birthday to us!In this exciting series, with Avinash Kaushik and Nick Mihailovski, you ask and vote on your favorite web analytics questions via our Google Moderator site for Web Analytics TV and we answer them.Here is the list of last week’s questions.In this action packed episode we discuss:Tracking un-subscriptions with negative valuesBes…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/mC4-ZbSnVFQ/web-analytics-tv-10-with-avinash-and.html | Date: 29 Jun 2010 | 2:37 pm EDT
Will Google Compete With Facebook? Er...It Already Is, Folks.
Last weekend the news was conjecture about Facebook doing web search, today, the news is conjecture about Google doing social networks. All of this has been sparked by two well known Valley guys opining on samesaid...Kevin Rose, CEO of Digg, tweeted that Google was working on a Google Me...Permalink: http://feedproxy.google.com/~r/JohnBattellesSearchblog/~3/vYzdTpCi1Yc/will_google_compete_with_facebook_erit_already_is_folks.php | Date: 29 Jun 2010 | 2:15 pm EDT
10 Reasons Why Your Analytics Are Failing & 13 Tools To Help
Web Analytics are a key indicator to the health and performance of any website, but online marketers often get lost in the complexities and details, forgetting how important analytics actually are and why. Analytics can provide a wealth of information but marketers often look at high level indicators such as: top content, bounce rates, entrance [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/oEMWOohKSA8/ | Date: 29 Jun 2010 | 7:25 am EDT
We’re on a Boat – SEOptimise Summer Party 2010…
Last Friday was the SEOptimise summer party, being such a sunny day we made the most of it by going punting (unfortunately no-one fell in!), followed by a beer or three in Oxford. We thought we’d share some of the photos with our readers. We’re on a boat… There’s more pictures on Flickr and Facebook too. [...]© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/Zi64g83OLBE/seoptimise-summer-party-2010-were-on-a-boat.html | Date: 29 Jun 2010 | 5:48 am EDT
SEO News Headlines: Jun 28th 2010
An update on the AdSense Product Ideas page
A few months ago, we created a Product Ideas page for AdSense, where you could tell us what product and feature updates you’d like to see. We received over 600 ideas from publishers all around the world, with ideas ranging from ad filtering options to increased transparency, and more detailed reporting to easier account management.Our product and engineering teams have been hard at work to bring…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/yQTLUhC-Kws/update-on-adsense-product-ideas-page.html | Date: 28 Jun 2010 | 2:30 pm EDT
Why Google Won’t Buy Twitter & What They Will Buy Instead
Welcome back to the infamous “Twitter Weekly” attack where I dissect the hype around Twitter like a mad dog on crack. This week I will ridicule the baseless but nevertheless highly popular gossip about Google aiming to buy Twitter. First off I tell you one thing: Guess what? Google won’t buy Twitter! I don’t have [...]© SEOptimise - Thinking of attending SMX London in May 2010? get a 15%…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/tmbPRNFN6-s/why-google-wont-buy-twitter-what-they-will-buy-instead.html | Date: 28 Jun 2010 | 4:42 am EDT
SEO News Headlines: Jun 25th 2010
Lee Odden On SEO And The Social Web – OMS Minneapolis Keynote
Lee Odden, TopRank Online Marketing CEO gave the opening keynote of Online Marketing Summit Minneapolis. Lee spoke on the intersection of SEO and social media and provided key takeaways for companies on achieving success. As the social web and search engines integrate and innovate tighter, the intersection between search and social is growing more meaningful [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/KduQl-Pk9kM/ | Date: 25 Jun 2010 | 12:14 pm EDT
SEO News Headlines: Jun 24th 2010
Building a Business by Focusing on Angry Overly Important Individuals?
I just read a WSJ article about how some hotel chains are trying to woo people leaving negative remarks publicly about their brand. 'I Hate My Room,' The Traveler Tweeted. Ka-Boom! An Upgrade! Generally speaking, the idea is crap. In essence they are spending resources trying to make the most unsatisfied segment of their market happy, and rewarding people for trashing their brands with free upgrad…Permalink: http://www.seobook.com/building-business-focusing-angry-overly-important-individuals | Date: 24 Jun 2010 | 7:39 pm EDT
AdSense Facts & Fiction Part III: The stats pipeline
Fiction: Site maintenance periods and delays in my AdSense reports mean that data isn’t being recorded properly.Fact: Although there can sometimes be delays in the stats pipeline, all data is still tracked accurately.We call the process of tracking your clicks, impressions, and earnings the “stats pipeline.” The stats pipeline runs continuously, reviewing the logs of activity written by our…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/XzOhcdrjyhU/adsense-facts-fiction-part-iii-stats.html | Date: 24 Jun 2010 | 6:21 pm EDT
Like Web Analytics? Check Out The Beyond Web Analytics Podcast
Do you like Web Analytics? Do you want to stay up to date on the latest developments in the industry? Recently, a few Web Analytics geeks decided to start an audio podcast to interview key people/vendors in the Web Analytics space. The podcast also covers topics related to Web Analytics such as Mobile Measurement, Social Media Tracking, Engagement, etc. With over 20 episodes and 20,000 downloads s…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/9qel0RjdmmA/like-web-analytics-check-out-beyond-web.html | Date: 24 Jun 2010 | 5:20 pm EDT
Thank You To Our Web Hosting Sponsor VISI
For the past 3 plus years, TopRank’s Online Marketing Blog has been hosted by Minneapolis based website hosting provider, VISI. When our past host shut us down without warning for getting too much traffic, VISI and Online Marketing Blog connected and worked out a sponsorship. VISI is the only company with an ongoing “ad” on [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/9LxemXdT6KQ/ | Date: 24 Jun 2010 | 7:31 am EDT
SEO News Headlines: Jun 23rd 2010
Keep current on all things advertising
The rapid pace of change in the advertising space can be dizzying. From new ad formats to new ad systems, from startups to mergers, the marketing industry is running at a million miles an hour, and it’s often daunting to keep up with it all. We know that staying informed takes a lot of effort, and it’s critical to make good decisions about how you spend your time and resources.That’s why we…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/SjY2Xoi7NFE/keep-current-on-all-things-advertising.html | Date: 23 Jun 2010 | 1:46 pm EDT
Client’s Guide to SEO: How to Approach SEO Agencies
Happy waiter by howard N2GOT Today someone was searching for a “client’s guide to SEO” over at my SEO 2.0 blog. I think this topic is more fitting here on SEOptimise so I will explain the best approach to SEO companies and Internet marketing agencies for potential clients. In 2010 most people in business already [...]© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% dis…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/IepldCWOKCI/clients-guide-to-seo-how-to-approach-seo-agencies.html | Date: 23 Jun 2010 | 8:16 am EDT
Win a Free Pass to Online Marketing Summit Minneapolis
It’s that time of year again and the ClickZ Online Marketing Summit will arrive shortly to the Minneapple, Friday June 25th. The conference organizer has generously donated a free pass to the 1 day workshop for us to give away here on Online Marketing Blog. The agenda covers everything from Social to SEO to B2B [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/MjSYmJkk6vQ/ | Date: 23 Jun 2010 | 6:35 am EDT
SEO News Headlines: Jun 22nd 2010
Alexa for Google Chrome
Over the past months we have gotten a large number of requests for an Alexa Toolbar for the Google Chrome browser. Well, today I am happy to announce that the Alexa Traffic Rank extension for Chrome is now available to download and install! You can find it in the Chrome Extension Gallery, or by following the link above.As you browse, the Extension icon shows you graphically the rank of the site yo…Permalink: http://blog.alexa.com/2010/06/alexa-for-google-chrome.html | Date: 22 Jun 2010 | 5:36 pm EDT
Top 10 Reasons Why Every SEM Needs an iPad
Last weekend I finally convinced myself to buy an iPad, after a few weeks of trying to figure out if I actually needed one. I know I’m not the only one – and there’s probably a lot of people in the search industry who are currently contemplating the same decision, so I’m sure you’ll appreciate [...]© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code! Top…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/pWh2B2vs4_M/top-10-reasons-why-every-sem-needs-an-ipad.html | Date: 22 Jun 2010 | 2:29 pm EDT
Advanced: E-Commerce Roll Up Reporting For Websites With Different Languages
If you're a business owner of any size, you've at some point considered expanding. And as the web makes the world smaller, one way to expand is to offer your website in different languages and take your business across borders or to different segments. By entering other markets with your website, you can gauge new markets and find ways to grow and generate revenue. Getting set up to offer your pro…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/M2-YfQRTdjI/advanced-e-commerce-roll-up-reporting.html | Date: 22 Jun 2010 | 12:48 pm EDT
Content Marketing: Definitions of Curation & Context
Companies are realizing the value in “brands as publishers” and are making real commitments to the creation of content in their online marketing mix. It’s no longer enough to provide fundamental features and benefits information about products and services to succeed competitively online. Consumers and of course, business buyers, seek additional information, resources and others [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/pQkjhWs2jE8/ | Date: 22 Jun 2010 | 7:14 am EDT
SEO News Headlines: Jun 21st 2010
An Interview with Johns Wu
Internet success stories rarely get any sexier than the story of Johns Wu. In 2006, while still an undergraduate research student in neuroscience, Johns started a Wordpress blog he named Bankaholic.com. A one-man-show, Johns used an SEO/SEM-focused approach to build traffic and revenue. Just over 3 years later, he sold Bankaholic to BankRate for a reported $14.9 Million. He was 22 years old. Rec…Permalink: http://www.seobook.com/interview-johns-wu | Date: 21 Jun 2010 | 6:26 pm EDT
Quality links to your site
A popular question on our Webmaster Help Forum is in regard to best practices for organic link building. There seems to be some confusion, especially among less experienced webmasters, on how to approach the topic. Different perspectives have been shared, and we would also like to explain our viewpoint on earning quality links.If your site is rather new and still unknown, a good way marketing tech…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/5h5pMPE3qz4/quality-links-to-your-site.html | Date: 21 Jun 2010 | 1:00 pm EDT
Thinking Critically About Web Video
Web video is hot. Some say your chance to be a pioneer. How hot, and how much of an opportunity? Recent reports from comScore, consistently say more than 80% of the total U.S. Internet audience views online video in a given month. YouTube’s fact sheet states every minute, 24 hours of video is uploaded to [...]Permalink: http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/JDG1WEhznag/ | Date: 21 Jun 2010 | 8:34 am EDT
SEO Tutorial: Assessing a Keyword Domain for Purchase – Does Buying Make Sense or Not?
Recently a client of mine has been once again approached by someone who wanted to sell him an exact match keyword domain for one of the main keyphrases we optimize for. It was a German domain so I will use another similar phrase as example instead. In this SEO tutorial I want to show you [...]© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code! SEO Tutorial: Asses…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/OD-e5rBOcu0/seo-tutorial-assessing-a-keyword-domain-for-purchase-does-buying-make-sense-or-not.html | Date: 21 Jun 2010 | 7:20 am EDT
SEO News Headlines: Jun 19th 2010
Twitter: Big in Japan
Welcome back to the “Twitter Weekly” column. This week I want to talk about the phenomenal success of Twitter in Japan. Of course I refer to the AP article that was widely circulated this week. It seems that Twitter is huge in Japan, 16,3% of Japanese Internet users tweet, especially compared to Facebook which is [...]© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% disc…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/ObIUPNqdKbE/twitter-big-in-japan.html | Date: 19 Jun 2010 | 2:20 pm EDT
SEO News Headlines: Jun 18th 2010
Introducing the Google Display Network
We’re always focused on improving AdSense by bringing more advertisers to your sites, giving you more control over the ads that appear on your sites, and giving you more transparency into how much revenue you’re earning. Over the past year, much of our focus has been on attracting more display advertisers and display advertising spend to your sites. We’ve added new advertisers and introduced…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/eZsOvTerNeA/introducing-google-display-network.html | Date: 18 Jun 2010 | 1:57 pm EDT
SEO News Headlines: Jun 17th 2010
SEO Competitive Intelligence Strategy
It's bad enough having to compete with Google's engineers. But to win the search game, you need to out-compete your competition, too! Back in the dark, distant past - around the turn of the century - there was an us vs them mentality in search. Us being webmasters, and them being search engines. Back then, in those simple times, in-the-know webmasters gathered in dark forums to discuss and share…Permalink: http://www.seobook.com/seo-competitive-intelligence-strategy | Date: 17 Jun 2010 | 9:50 pm EDT
7 Reasons You Should Still Be Using Sphinn
Many people have noticed during the last 12 months that Sphinn has gradually become less of a force within the search industry. I have to admit, I’ve been one of the users who used Sphinn heavily in the early days – but during the last 6-12 months have found myself visiting the site far less [...]© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code! 7 Reasons Y…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/6FhORNdfA24/7-top-reasons-you-should-still-be-using-sphinn.html | Date: 17 Jun 2010 | 4:04 pm EDT
SEO News Headlines: Jun 16th 2010
New Edition Of A Great Book
A few years ago, Brian Clifton was working at Google in London, leading our team in Europe. Since then, he's left to focus on growing his own Google Analytics Certified Partner called GA Experts From Omega Digital Media and written a fantastic book called Advanced Web Metrics With Google Analytics, which has just released a new edition. According to Brian, here's what's changed in the new edition:…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/_yFIFqV7ujc/new-edition-of-great-book.html | Date: 16 Jun 2010 | 7:32 pm EDT
How To Combine Brand & SEO
In 2008, Eric Schmidt let slip that Google would use brands as a signal to clean up the internet cesspool. SEOs ears twitched. Quoted by CNET at the time: Web crawlers aren't particularly good at making judgments about the truthiness of digital matter, and the wisdom of the crowd can't keep up with the river of data streaming online. Schmidt gave the magazine publishers hope for their future. Bra…Permalink: http://www.seobook.com/how-combine-brand-seo | Date: 16 Jun 2010 | 3:38 pm EDT
Use Case: Twiddy & Company
We’re excited to hear from users that are able to attribute some incredible growth to Google Analytics, Google Website Optimizer, and many of the other tools we offer. Today, we’re taking a quick look at Twiddy & Company, which uses Google Analytics on a daily basis to optimize their website. They are one of our best examples of using marketing tools from Google to generate skyrocket growth. I…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/vRHWRkpJhdQ/use-case-twiddy-company.html | Date: 16 Jun 2010 | 12:12 pm EDT
SEO News Headlines: Jun 14th 2010
The Power of Multiple Custom Variables, part 2
This is the second part of a two part deep dive guest post about using Multiple Custom Variables written by Allaedin Ezzedin from E-Nor, a Google Analytics Certified Partner in Northern California.2. Creating Custom Advanced SegmentationEnough coding!! Now is the time to create some custom segments for some deep analysis.In this section, we will set up a simple custom segment for all visitors who…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/N6KSbnyw3Y4/power-of-multiple-custom-variables-part.html | Date: 14 Jun 2010 | 12:30 pm EDT
SEO News Headlines: Jun 11th 2010
Google Videos best practices
Webmaster Level: AllWe'd like to highlight three best practices that address some of the most common problems found when crawling and indexing video content. These best practices include ensuring your video URLs are crawlable, stating what countries your videos may be played in, and that if your videos are removed, you clearly indicate this state to search engines.Best Practice 1: Verify your vide…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/lw5-V3SU93k/google-videos-best-practices.html | Date: 11 Jun 2010 | 8:00 pm EDT
The Power of Multiple Custom Variables
This is the first part of a two part deep dive guest post about using Multiple Custom Variables written by Allaedin Ezzedin from E-Nor, a Google Analytics Certified Partner in Northern California.This time of year is the perfect time for a deep-dive analysis of your online business. Summer is about to get under way, and the school year and holidays are a ways off. Equipped with the Google Analytic…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/moU2WVnJWq8/power-of-multiple-custom-variables.html | Date: 11 Jun 2010 | 12:30 pm EDT
SEO News Headlines: Jun 10th 2010
12 Top Tips from SMX Advanced Seattle 2010
I’ve been out in Seattle this week for SMX Advanced 2010. I’ll try and do a more detailed write-up once I’m back, but in the meantime I’ve shared 12 top tips which I covered on Twitter during the show. .bbpBox15806351051 {background:url(http://a1.twimg.com/profile_background_images/3457758/seoptimise-twitter.jpg) #C6E2EE;padding:20px;} p.bbpTweet{background:#fff;padding:10px 12px 10px 12px…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/v7rvjzWfJtc/12-top-tips-from-smx-advanced-seattle-2010.html | Date: 10 Jun 2010 | 4:38 pm EDT
Twitter and t.co: All Your Links Are Belong to Us!
Oops, you’re on our blacklist! Welcome back to Twitter Weekly, our Twitter column: Today I’ll rant about the latest move by Twitter to monopolize the real estate of their own service. Twitter will in future reroute all links posted to Twitter via it’s new t.co shortener. URLs in tweets won’t display as shortened links anymore, [...]© SEOptimise - Thinking of attending SMX London in May 20…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/1aeIwXET8SQ/twitter-and-t-co-all-your-links-are-belong-to-us.html | Date: 10 Jun 2010 | 3:39 pm EDT
Building A Business With The API
Do you like web analytics data? Do you like number crunching in Excel? Get ready to drool once you click on the images below to look at them up close. But don't jump ahead just yet! A little background on a great story...When we released the Google Analytics Data Export API, we were excited to see what developers would build - but it’s even more exhilarating to see developers profiting from all…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/Fl2Wiq_iYyc/building-business-with-api.html | Date: 10 Jun 2010 | 2:00 pm EDT
SEO News Headlines: Jun 9th 2010
Working with AdWords Conversion Products
Hot on the heels of the launch of the new and improved AdWords reports in Google Analytics, we wanted to let you know about a few upcoming events which will help you take better advantage of conversion tools in AdWords. Tomorrow, July 10, 9am PDT / 12pm EDT: attend a free one hour webinar on AdWords Conversion Products, including Conversion Tracking, Conversion Optimizer and Search Funnels. We'll…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/xyjxY94TOp0/working-with-adwords-conversion.html | Date: 9 Jun 2010 | 7:01 pm EDT
SEO News Headlines: Jun 8th 2010
Our new search index: Caffeine
(Cross-posted on the Official Google Blog)Today, we're announcing the completion of a new web indexing system called Caffeine. Caffeine provides 50 percent fresher results for web searches than our last index, and it's the largest collection of web content we've offered. Whether it's a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/W1nR5VSHHzg/our-new-search-index-caffeine.html | Date: 8 Jun 2010 | 8:00 pm EDT
BlueGlass LA
I spoke to Loren from Search Engine Journal today and he mentioned a conference he is helping put together in Los Angeles. The conference is BlueGlass LA. It's on July 19/20 in LA. The speaker line up is pretty awesome and takes a business / start up approach on top of the killer search & social media tactics he will be reviewing. Tickets are only $495, and he has put together a 15% discount for S…Permalink: http://www.seobook.com/blueglass-la | Date: 8 Jun 2010 | 6:20 pm EDT
A Segmentable Funnel
Ready for a fun workaround that you can use in Google Analytics if you like? We enjoyed this contribution from a poweruser that anyone can try.Are you familiar with the Funnel Visualization report?It's a visual representation of your onsite conversion funnel, showing how many visitors go to each step and how many leave the funnel at that step. You can spot trouble points with your funnel and take…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/yDVjjIj2f6k/segmentable-funnel_08.html | Date: 8 Jun 2010 | 4:23 pm EDT
AdSense Facts & Fiction Part II: Electronic Funds Transfer
Fiction: Google doesn’t support Electronic Funds Transfer in my country because they don’t like me!Fact: There are many factors we have to consider when launching EFT in new countries. In the meantime, please know that we’re always working towards expanding our payment options for publishers in all regions. Where we can provide in-country EFT depends on a number of factors. Whenever we launc…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/eEqubsUQwmg/adsense-facts-fiction-part-ii.html | Date: 8 Jun 2010 | 3:13 pm EDT
Google Maps Devours Second Click
In the past when I claimed that the Google Maps insertion in organic search results wasn't more organic search but rather a Google promotion, I was met with skepticism by some, who argued that Google Maps was just another flavor of organic search and visitors would still be able to go to the end ranked website. If you search for something on Google and click on one of the end URLs you can still vi…Permalink: http://www.seobook.com/google-maps-devours-second-click | Date: 8 Jun 2010 | 2:20 am EDT
SEO News Headlines: Jun 7th 2010
The New AdWords Reports in Google Analytics
Last month, we made a number of announcements around the Google Analytics ecosystem. Along with launching the Google Analytics Application Gallery and making the new, faster page tag the default, we released a major update of the AdWords reports in Google Analytics. As of today, all Analytics users now have access to the new AdWords reports. With this update, you have access to three new reports,…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/7aSdNd3Rnjo/new-adwords-reports-in-google-analytics.html | Date: 7 Jun 2010 | 6:11 pm EDT
25 Brutal Truths About SEO, Google & Main Stream Media
Image by spaceamoeba. Many people in the SEO industry write list posts about SEO myths. The authors always want to debunk myths but why repeat the myths over and over in the first place? Why not just speak out the brutal truth instead? Is it because people love myths? Is it because people love to believe [...]© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code! 2…Permalink: http://feedproxy.google.com/~r/seoptimise/~3/K3iEO6CFnDU/25-brutal-truths-about-seo-google-main-stream-media.html | Date: 7 Jun 2010 | 5:52 pm EDT
Crawl Errors now reports soft 404s
Webmaster Level: AllToday we’re releasing a feature to help you discover if your site serves undesirable soft” or “crypto” 404s. A soft 404 occurs when a webserver responds with a 200 OK HTTP response code for a page that doesn't exist rather than the appropriate 404 Not Found. Soft 404s can limit a site's crawl coverage by search engines because these duplicate URLs may be crawled instead…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/67VRb99Xglw/crawl-errors-now-reports-soft-404s.html | Date: 7 Jun 2010 | 1:17 pm EDT
New Google AdWords Training Course
Back when I got into SEO part of the reason I wasn't too into PPC back then was because I had limited cash, but another big reason I wasn't big on it was because it seemed so simple and boring. Over the past couple years that has changed a lot! Today Google AdWords is far more complex than SEO was in 2003. With that complexity there are additional opportunities for some & additional expenses for o…Permalink: http://www.seobook.com/new-google-adwords-training-course | Date: 7 Jun 2010 | 5:45 am EDT
SEO News Headlines: Jun 5th 2010
Bulk Register.com & eNom Customers: Demand Media CEO Richard Rosenblatt Reveals Hidden Cost
The third reason we really like [eNom] is because the data, right. Almost 10% of the entire web hits our servers. At least 10 million domains. In a world like the web, where everybody is everywhere, trying to figure out what people are doing, particularly in the longtail this is a really exciting source of data. If the domain name data leakage from eNom & BulkRegister is exciting for him that mea…Permalink: http://www.seobook.com/bulk-register-com-enom-customers-demand-media-ceo-richard-rosenblatt-explains-hidden-cost | Date: 5 Jun 2010 | 12:54 am EDT
SEO News Headlines: Jun 4th 2010
Keyword List Comparison Tool
This video is a review of one of our online SEO tools - the keyword list comparison tool, which makes it easy to compare up to 10 keyword lists against each other. This can be used to help determine the quality of keyword data sources, to pool data into a handy unified list, or to help understand the overlap in keyword strategy from competing sites when using competitive research tools.Permalink: http://www.seobook.com/keyword-list-comparison-tool | Date: 4 Jun 2010 | 3:44 am EDT
SEO News Headlines: Jun 3rd 2010
LiveStrong OR SpamStrong? You Decide!
Want to Live Strong? You have to look strong. Start with a nice manly high & tight haircut livestrong.com/business_barber/ You have to be strong. Drink propane. 3 times daily. livestrong.com/propane/ You have to bulk up. Not steroids! Feed the search engines their own search results. livestrong.com/business-don-and-tennas-hair-place_563-326-2277/ I think Google is getting the message on what the s…Permalink: http://www.seobook.com/the-spammer-lifestyle | Date: 3 Jun 2010 | 10:46 pm EDT
SEO News Headlines: Jun 1st 2010
AdSense Facts & Fiction Part I: Placement targeting
Fiction: Targetable placements are difficult to set up and don’t do anything for my siteFact: It only takes seconds to convert your custom channels into targetable placements. This simple change can help increase your visibility to advertisers, and boost your revenue.Advertisers already take advantage of contextual targeting to have their ads appear next to your content. They also have the optio…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/lQA3sVrgIpA/adsense-facts-fiction-part-i-placement.html | Date: 1 Jun 2010 | 5:26 pm EDT
Grab bag videos are back!
We’re kicking off June with the start of a new round of webmaster Q&A on the Webmaster Central YouTube channel. You submitted and voted on questions for Matt Cutts to answer, and Matt sat in the studio for a full day sharing advice for webmasters.For those of you who watch each video (and who doesn’t?), we’ve worked hard to keep things interesting. Not only did Matt wear different colored sh…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/4Wt0s91G2X0/grab-bag-videos-are-back.html | Date: 1 Jun 2010 | 3:36 pm EDT
View From The Other Side Of The May Day Update
A post about the Google MayDay update, how it has impacted countless webmasters, site owners and businesses and how it can be easily resolved... By getting back to basics.Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/kYfrqLnYP_4/ | Date: 1 Jun 2010 | 9:52 am EDT
TV is the New Mobile
When Google enters a field sometimes they do so quietly, but when they decide they want to own something there is nothing quiet about their approach. They are not content to pick one niche and one model (the way that Netflix does): Google keeps fighting on multiple fronts. Like boxing a glacier, over time they just wear the market down. Google wants to turn Youtube watchers into mindless drones wh…Permalink: http://www.seobook.com/tv-new-mobile | Date: 1 Jun 2010 | 7:43 am EDT
SEO News Headlines: May 28th 2010
School’s out, but the learning never stops
Google Analytics and Google Website Optimizer Seminars for Success are a great way to get in-depth, hands-on training on two products that can help you maximize your marketing and website ROI. Seminars are available coast-to-coast all summer long. Starting in June, we have three sets of seminars being held in New York, Phoenix, and Chicago.Here’s a look at what you’ll learn by attending a semi…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/MuMkYBOn9jI/schools-out-but-learning-never-stops.html | Date: 28 May 2010 | 5:09 pm EDT
The Hidden Risk of Trusting Link Building Networks
Yesterday someone emailed me this quote People that pay for things never complain. It's the guy you give something to that you can't please. ~Will Rogers and I think it is true on so many levels. If you want real feedback from someone ask them to put their money where their mouth is. Few will, and so most free feedback is garbage. But when you pay for something you are giving a much stronger/clean…Permalink: http://www.seobook.com/hidden-risk-trusting-link-building-networks | Date: 28 May 2010 | 1:13 pm EDT
SEO News Headlines: May 27th 2010
Google Still Busy Killing Off the Link Graph, One Link at a Time
Now that big media practices keyword stuffing, engage in link selling, are invested in SEO start ups, and are selling SEO services perhaps they won't publish ill-informed pablum when writing about SEO. :D Don't hold your breath waiting on that, but... Now that newspapers are looking to sell SEO services, Google is rumored to be out and about asking them to remove links: We understand that newspape…Permalink: http://www.seobook.com/google-still-busy-killing-link-graph-one-link-time | Date: 27 May 2010 | 9:09 pm EDT
Advanced Demographics
You may be familiar with Alexa's demographics data, but if not then you're in for an extra treat. This week we added a new Advanced Demographics feature that includes two new pieces of data, and allows you to easily compare the demographics of up to five sites.For those unfamiliar, you can find Alexa's demographics data under the Audience tab on most site information pages. Here you can see estima…Permalink: http://blog.alexa.com/2010/05/advanced-demographics.html | Date: 27 May 2010 | 7:00 pm EDT
New Google Analytics Book Released
A new book by a stellar team is now available for you to take your usage of Google Analytics to the next level. It's called Performance Marketing with Google Analytics, by Sebastian Tonkin (former Googler), Caleb Whitmore of Analytics Pros and Justin Cutroni from WebShare (both Google Analytics Certified Partners). Here's what Sebastian told us about it when we asked him how this book was differen…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/-yWnH3OUa2w/new-google-analytics-book-released.html | Date: 27 May 2010 | 6:50 pm EDT
Recent Interviews
I was recently talking to my buddy Chris from Warlock Media, and he mentioned a blog post where he wrote There are more sharks and less fish these days and the trend looks to continue for many years to come. I think as winners accumulate capital and markets consolidate being involved as a person well known in online marketing will become less enjoyable. I explained some of my thoughts on that fron…Permalink: http://www.seobook.com/recent-interviews | Date: 27 May 2010 | 6:26 pm EDT
Chrome Extensions for web development
Webmaster Level: All The Chrome Developer Tools are great for debugging HTML, JavaScript and CSS in Chrome. If you're writing a webpage or even a web app for the Chrome Web Store, you can inspect elements in the DOM, debug live JavaScript, and edit CSS styles directly in the current page. Extensions can make Google Chrome an even better web development environment by providing additional features…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/E33IhjSqZ4s/chrome-extensions-for-web-development.html | Date: 27 May 2010 | 1:00 pm EDT
SEO News Headlines: May 26th 2010
Web Analytics TV #9 with Avinash and Nick
This is the 9th exciting episode of Web Analytics TV with Avinash Kaushik and Nick Mihailovski, where you ask questions about web analytics via the Google Analytics Google Moderator site and we answer them. We had lots of fun putting this episode and we hope you get a kick out of watching it. Here is the list of last week’s questions.In this action-packed episode we discuss: How to track each re…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/vzY9j945UyA/web-analytics-tv-9-with-avinash-and.html | Date: 26 May 2010 | 12:58 pm EDT
SEO News Headlines: May 25th 2010
Join us for a top tech tips webinar this week
This Wednesday, May 26th at 5pm GMT, we’re hosting a live webinar to share some top tech tips with you.To register for this webinar, please visit our Help Center.The topics we’ll cover in this webinar are:How to determine which ad variations perform best for youHow to use HTML/CCC to wrap text around ad unitsHow to ensure your best-performing ad units are defined first in your ad codeUsing Goo…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/X4TTkXtUi4w/join-us-for-top-tech-tips-webinar-this.html | Date: 25 May 2010 | 1:53 pm EDT
Greater choice and transparency for Google Analytics
Many website owners use Google Analytics and other web analytics tools to make business-critical decisions about how to improve their websites by understanding how users engage with their webpages. We’ve worked hard to make Google Analytics both a robust and reliable web analytics platform while also ensuring the trust and privacy of visitors of these websites. Today we’re taking additional st…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/UIUXqD4s_pw/greater-choice-and-transparency-for.html | Date: 25 May 2010 | 12:38 pm EDT
SEO News Headlines: May 24th 2010
The AdSense revenue share
Today, in the spirit of greater transparency with AdSense publishers, we’re sharing the revenue shares for our two main AdSense products — AdSense for content and AdSense for search.As you may already know, AdSense is comprised of several products. The most popular are AdSense for content, which allows publishers to generate revenue from ads placed alongside web content, and AdSense for search…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/KKbhp0ohPyQ/adsense-revenue-share.html | Date: 24 May 2010 | 10:00 am EDT
SEO News Headlines: May 21st 2010
Strategizer Review, Wordtracker's New Tool
Wordtracker continues to add value beyond their position as a well-respected keyword research tool provider. About Strategizer Wordtracker's keyword toolset has long been popular for finding additional, longer tail keywords to apply to your search or PPC campaigns. Strategizer integrates with Google Analytics to incorporate your current keywords into the Strategizer tool to help you analyze groups…Permalink: http://www.seobook.com/strategizer-review-wordtrackers-new-tool | Date: 21 May 2010 | 2:17 pm EDT
SEO News Headlines: May 20th 2010
Category filtering available in 13 languages
If you're an international publisher who's been waiting for category filtering, we're happy to let you know that we're continuing to expand the feature's availability worldwide. It's currently available in English, French, German, Spanish, Italian, Dutch, and Arabic. In addition, we're beginning to roll this out in beta for Chinese, Japanese, Polish, Portuguese, and Russian -- although we're not a…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/O3mU0PeKBSU/category-filtering-available-in-13.html | Date: 20 May 2010 | 12:12 pm EDT
SEO News Headlines: May 19th 2010
Wordstream PPC and SEO Tool Review
Wordstream Review Wordstream is a suite of online marketing tools which cover Keyword Research and Management for PPC and SEO Campaigns. They also offer a Firefox plug-in which we'll cover in a bit. Wordstream gives you access to three free tools: Free Keyword Niche Finder Free Keyword Suggestion Tool Free Keyword Grouper While there are many free and paid keyword tools on the market Wordstream do…Permalink: http://www.seobook.com/wordstream-ppc-and-seo-tool-review | Date: 19 May 2010 | 9:42 pm EDT
It’s now easy to set up new sites with Asynchronous Tracking
We’re happy to announce that the asynchronous tracking tag, which came out of beta last week, is now available in your admin interface when you set up a new profile. This makes it easy for everyone to start off tracking new sites with this very fast, state-of-the-art tag. Whether you’re tracking a single domain, or a more complex site with multiple subdomains or top level domains, there’s an…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/qOMR7oXLMQ0/its-now-easy-to-set-up-new-sites-with.html | Date: 19 May 2010 | 3:21 pm EDT
Two new ways to optimize AdSense on your website
Publishers frequently ask for new ways to increase the relevancy of the AdSense ads shown on their sites. Today, we're pleased to announce two features to help you display highly targeted ads to your users in new and exciting ways.AdSense for Search Ads OnlyYou may remember that last year, we introduced the Custom Search element to help you easily bring Google search results and ads to your site.…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/psA_t3RP2XA/two-new-ways-to-optimize-adsense-on.html | Date: 19 May 2010 | 12:00 pm EDT
Videos From Master Class In Singapore Now Online
Last month we held 3 successful Google Analytics Master Classes in Singapore, Kuala Lumpur, and Sydney. We were pleasantly surprised by the sheer amount of interest in web analytics in this region with close to 1000 advertisers, agencies, bloggers, developers, and technophiles attending the events. For those of you who made it out, we thank you for your participation and interest, and hope you gai…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/7rBxS-d3y04/videos-from-master-class-in-singapore.html | Date: 19 May 2010 | 11:10 am EDT
SEO News Headlines: May 17th 2010
Updates To Our Homepage
Take a look at the Google Analytics homepage and you'll notice some small design and content changes that will improve your experience. Besides some under the hood improvements such as HTML5 and CSS2 validation, here are a few of the changes:Added dropdowns to the top navigation across the whole site so users can find their way to the content they want better. Try hovering over Product to see a dr…Permalink: http://feedproxy.google.com/~r/blogspot/tRaA/~3/0KdMFhcnWlg/updates-to-our-homepage.html | Date: 17 May 2010 | 4:51 pm EDT
Join us for an AdSense for search webinar this week
We’re hosting a live webinar to share our tops tips on optimizing AdSense for search on Wednesday 19th May at 5pm GMT.You can register for this webinar through our Help Center.In this webinar we'll cover:Implementing and customizing AdSense for searchOptimizing your search results using AdSense for search performanceImproving your search results using keywordsCustom Search Engine advanced featur…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/nYdkKizQBOI/join-us-for-adsense-for-search-webinar.html | Date: 17 May 2010 | 2:32 pm EDT
SEO News Headlines: May 14th 2010
Amazon Universal Wishlist
We've added a new optional button to the Alexa Toolbar for Firefox, the Universal Amazon Wishlist! Now if you are browsing and see a product that you want, you can add it to your Amazon Universal Wishlist without having to browse away from the page you are on. You don't even have to be visiting amazon.com to use it. The Universal Wishlist joins the Twitter, Facebook, and Gmail notifier buttons alr…Permalink: http://blog.alexa.com/2010/05/amazon-universal-wishlist.html | Date: 14 May 2010 | 5:48 pm EDT
SEO News Headlines: May 12th 2010
The Newest Member Of The Redfly Team
A blog post about our the latest member to the RedFly family. Sinéad Cochrane, Irish tech blogger of the year 2010, research junkie and all round lovely lady joins the ranks of the RedFly team and we're all super excited to have her on board.Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/blME5UJuWx8/ | Date: 12 May 2010 | 12:00 pm EDT
SEO News Headlines: May 6th 2010
Live AdSense webinars available in six languages
The AdSense team is hosting a new series of live online webinars this summer. These webinars will focus on AdSense for Search, important technical tips, and best practices for optimizing ad placements, formats and colors on your site. Our first webinar is:AdSense Optimisation Best PracticesWednesday 12th May at 5pm GMTIn this webinar we'll guide you through how you can implement AdSense on your si…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/Qm2RltYaKQw/live-adsense-webinars-available-in-six.html | Date: 6 May 2010 | 3:42 pm EDT
Top Search Queries is now Search Queries with Average Position and Stars
Webmaster Level: AllSince we released the latest version of Top Search Queries in Webmaster Tools we've gotten a bunch of feedback, most of which was overwhelmingly positive. Today, we're happy to bring even more improvements to Top Search Queries that we've implemented as a direct result of your feedback. First of all we've shortened Top Search Queries to be just Search Queries to better reflect…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/VjEZGDkWuSw/top-search-queries-is-now-search.html | Date: 6 May 2010 | 3:41 pm EDT
SEO News Headlines: May 5th 2010
Site maintenance on Saturday, May 8
This Saturday, our engineers will be performing routine site maintenance from 10am to 2pm PDT. You'll be unable to log in to your AdSense account during this time, but we'll continue serving ads to your pages and tracking your clicks, impressions, and earnings as usual. In addition, your ad targeting won't be affected.We've converted the maintenance start time for a few cities around the world:Lon…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/TU2zuuxIxZE/site-maintenance-on-saturday-may-8.html | Date: 5 May 2010 | 7:48 pm EDT
Call for webspam reports in Thai, Indonesian, Romanian, Czech and Farsi
Webmaster Level: AllUpdate on May 19, 2010: We have several translated versions of this post! If you're more comfortable reading Thai, Indonesian, Romanian, Czech, or Farsi, the links above will take you to your preferred version. Thanks again for your help.We pay attention to dozens of different languages in our spam fighting, but sometimes we really want to drill down and concentrate on a small…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/Pw0y6g4Mg9Y/call-for-webspam-reports-in-thai.html | Date: 5 May 2010 | 2:12 pm EDT
SEO News Headlines: May 4th 2010
Additional publisher resources: Using Webmaster Tools
In the second part of our ‘Additional Publisher Resources’ video series, Deborah Chang will explain how website owners can use Google’s Webmaster Tools to ensure that their site is properly indexed in Google’s search engine. Webmaster Tools is a powerful tool where publishers can gather information on what sites on the web link to them, under what keywords they’re site is likely to be fo…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/mIJFhJ6mk8o/additional-publisher-resources-using.html | Date: 4 May 2010 | 3:55 pm EDT
Do know evil
(Cross-posted on the Google Online Security Blog)UPDATE July 13: We have changed the name of the codelab application to Gruyere. The codelab is now located at http://google-gruyere.appspot.com.We want Googlers to have a firm understanding of the threats our services face, as well as how to help protect against those threats. We work toward these goals in a variety of ways, including security train…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/kaDxPRZfKVg/do-know-evil.html | Date: 4 May 2010 | 11:19 am EDT
SEO News Headlines: May 3rd 2010
URL removal explained, Part IV: Tracking your requests & what not to remove
Webmaster Level: AllIn this final installation in our URL removal series, let's talk about following up on your removal requests, as well as when not to use Google's URL removal tool. If you haven't already, I recommend reading the previous posts in this series:Part I: Removing URLs & directoriesPart II: Removing & updating cached contentPart III: Removing content you don't ownCompanion post: Mana…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/DUglMneA4Vw/url-removal-explained-part-iv-tracking.html | Date: 3 May 2010 | 3:44 pm EDT
You and site performance, sitting in a tree...
Webmaster Level: Beginner to Intermediate...k, i, s, s, i, n, g! Perhaps you heard our announcement that speed is a signal in rankings, but didn’t know where to start. We’d like to help foster a lasting relationship between you and a responsive experience for your users. Last week I filmed my updated presentation from The Need For Speed: Google Says It Matters which includes three first steps…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/vV5ttxWMwQ4/you-and-site-performance-sitting-in.html | Date: 3 May 2010 | 12:17 am EDT
SEO News Headlines: Apr 30th 2010
Get Notified!
Do you have an Alexa or IMDb toolbar for Firefox installed? Do you use Gmail? Then you might want to check out our new Gmail notifier button for our Firefox toolbars. Like our Facebook and Twitter buttons, it is entirely optional. As it's name implies, the Gmail notifier button lets you know when you have new email. The drop down menu lists the time, sender, and subject line of each unread email,…Permalink: http://blog.alexa.com/2010/04/get-notified.html | Date: 30 Apr 2010 | 6:31 pm EDT
SEO News Headlines: Apr 29th 2010
Redfly Ireland’s First Google AdWords Certified Partner
Redfly has become Ireland's very first Google AdWords Certified Partner. After years of experience, managing millions of dollars/euros of our clients spend, we have now moved from being an AdWords Qualified Company to the first AdWords Certified Partner.Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/AmikQf2lO50/ | Date: 29 Apr 2010 | 1:35 pm EDT
Additional publisher resources: Navigating DoubleClick Ad Planner
In an effort to help our publishers navigate the array of Google products, we’re happy to announce the first part of our ‘Additional publisher resources’ video series. In these videos we aim to provide an introduction to other Google products that are of interest to AdSense publishers. We’ll cover topics such as how to maximize your site’s visibility to advertisers, how to ensure your si…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/99qfGclHyPU/additional-publisher-resources.html | Date: 29 Apr 2010 | 3:14 am EDT
SEO News Headlines: Apr 28th 2010
Are you in the San Francisco Area?
If you use Alexa.com and you're in the San Francisco area, then we would love to have you participate in our ongoing usability studies at our office in the Presidio. Parking is free, a luxury in San Francisco, and from 10AM to 3PM there is a free shuttle between downtown San Francisco and our office in the Presidio. Test sessions are 90 minutes, and participants will receive a $50 Amazon Gift Card…Permalink: http://blog.alexa.com/2010/04/are-you-in-san-francisco-area.html | Date: 28 Apr 2010 | 3:57 pm EDT
SEO News Headlines: Apr 27th 2010
Bridging the gap: Branding campaigns
In the last post in our Bridging the Gap series, lets explore how advertisers build tailored campaigns to promote their businesses. My team and I work mostly with medium-sized businesses that try to be as efficient as possible with their online ad spend. In the past, we found that direct response campaigns (which ask users to make a purchase or sign up for a newsletter) were more common than pure…Permalink: http://feedproxy.google.com/~r/blogspot/tuAm/~3/jcXs_lv88SE/bridging-gap-branding-campaigns.html | Date: 27 Apr 2010 | 6:42 pm EDT
SEO News Headlines: Apr 26th 2010
Rich snippets go international
Webmaster Level: AllAs part of our efforts to make search results more useful to our users around the world, we’re announcing the international availability of rich snippets. If you’ve been following our blog posts, you already know that rich snippets let users see additional facts and data from your site in search results.For example, we recently launched rich snippets for recipes which, for…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/unkIZ6FYE4U/rich-snippets-go-international.html | Date: 26 Apr 2010 | 7:51 pm EDT
SEO News Headlines: Apr 21st 2010
To slash or not to slash
Webmaster Level: IntermediateThat is the question we hear often. Onward to the answers! Historically, it’s common for URLs with a trailing slash to indicate a directory, and those without a trailing slash to denote a file:http://example.com/foo/ (with trailing slash, conventionally a directory)http://example.com/foo (without trailing slash, conventionally a file)But they certainly don’t have t…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/AG5RG_1o-uU/to-slash-or-not-to-slash.html | Date: 21 Apr 2010 | 12:05 pm EDT
SEO News Headlines: Apr 20th 2010
URL removal explained, Part III: Removing content that you don't own
Webmaster Level: AllWelcome to the third episode of our URL removals series! In episodes one and two, we talked about expediting the removal of content that's under your control and requesting expedited cache removals. Today, we're covering how to use Google's public URL removal tool to request removal of content from Google’s search results when the content originates on a website not under you…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/CtHX-7Wcq9Q/url-removal-explained-part-iii-removing.html | Date: 20 Apr 2010 | 4:26 pm EDT
SEO News Headlines: Apr 19th 2010
Help Google index your videos
Webmaster Level: AllThe single best way to make Google aware of all your videos on your website is to create and maintain a Video Sitemap. Video Sitemaps provide Google with essential information about your videos, including the URLs for the pages where the videos can be found, the titles of the videos, keywords, thumbnail images, durations, and other information. The Sitemap also allows you to de…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/KF6IO1HC6Ks/help-google-index-your-videos.html | Date: 19 Apr 2010 | 8:12 pm EDT
Updated malware feature in Webmaster Tools
Webmaster Level: AllA little over six months ago we released a new malware diagnostic tool in Webmaster Tools with the help of Lucas Ballard from the anti-malware team. This feature has been a great success; many of you were interested to know if Google had detected malicious software in your site, and you used the tool's information to find and remove that malware and to fix the vulnerabilities i…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/vViwVDCcfbg/updated-malware-feature-in-webmaster.html | Date: 19 Apr 2010 | 11:53 am EDT
SEO News Headlines: Apr 15th 2010
Search Analytics with Alexa
Some time ago we released some new Search Analytics features, and so far the feedback has been very positive. In this blog post I thought I would go over some of what you can use Alexa's search analytics for, both to increase the traffic to your site from search engines and to monitor what the competition is doing.Let's start by going to your favorite website's site information page and clicking o…Permalink: http://blog.alexa.com/2010/04/search-analytics-with-alexa.html | Date: 15 Apr 2010 | 7:47 pm EDT
Webmasters - configure Google services at your hosting panel
Webmaster Level: AllToday, as announced on the Official Google Blog, we’ve taken an additional step to improve access to Google webmaster services. Parallels, one of the leading providers of control panel software to hosting companies, has integrated Google Services for Websites into Parallels Plesk Panel, used by millions of website owners globally to manage their websites.If you use Plesk for…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/jXZa24XUCOE/webmasters-configure-google-services-at.html | Date: 15 Apr 2010 | 11:34 am EDT
SEO News Headlines: Apr 14th 2010
More data and charts in Top Search Queries
Webmaster Level: AllWe've got good news for site owners who are frequent users of the Top search queries feature in Webmaster Tools: we’re now providing more detailed data for each individual search query. We previously just reported the average position at which your site’s pages appeared in the search results for a particular query. Now you can click on a given search query in the Top search…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/xc1FXeGfRJQ/more-data-and-charts-in-top-search.html | Date: 14 Apr 2010 | 2:47 pm EDT
SEO News Headlines: Apr 13th 2010
Better recipes on the web: Introducing recipe rich snippets
Webmaster Level: AllAnticipating the start of the season of barbecues and potlucks, we’ve added recipes as our newest rich snippets format. This means that for certain sites with recipe content, Google users will see quick facts when these recipe pages show up as part of the search results.For example, if you were searching for an easy to make thai mango salad, you can now see user ratings, prep…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/nCNMmzY0QBI/better-recipes-on-web-introducing.html | Date: 13 Apr 2010 | 8:50 pm EDT
SEO News Headlines: Apr 9th 2010
Using site speed in web search ranking
Webmaster Level: AllYou may have heard that here at Google we're obsessed with speed, in our products and on the web. As part of that effort, today we're including a new signal in our search ranking algorithms: site speed. Site speed reflects how quickly a website responds to web requests.Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/QxEEe7j7fsQ/using-site-speed-in-web-search-ranking.html | Date: 9 Apr 2010 | 2:00 pm EDT
SEO News Headlines: Apr 8th 2010
When and why was my site flagged for malware? Learn in near real-time!
Webmaster Level: AllWe’ve been hearing this question for many years from webmasters. That’s why we built features such as the Safe Browsing API, the malware review form, and our Malware details Labs feature. As of today, once we notice your site is infected, we’ll do our best to send an e-mail to the address you have associated with your account in Webmaster Tools. We believe malware is such…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/LuhBgb5V4y8/when-and-why-was-my-site-flagged-for.html | Date: 8 Apr 2010 | 8:59 pm EDT
SEO News Headlines: Apr 7th 2010
Adding Images to your Sitemaps
Webmaster Level: AllSitemaps are an invaluable resource for search engines. They can highlight the important content on a site and allow crawlers to quickly discover it. Images are an important element of many sites and search engines could equally benefit from knowing which images you consider important. This is particularly true for images that are only accessible via JavaScript forms, or for pa…Permalink: http://feedproxy.google.com/~r/blogspot/amDG/~3/EZZGwo61jJ4/adding-images-to-your-sitemaps.html | Date: 7 Apr 2010 | 4:30 pm EDT
SEO News Headlines: Apr 1st 2010
IMDb Toolbar
If you're a movie fan, check out the new toolbar for the Internet Movie Database! You can search IMDb and get the latest movie news right in your browser. It's actually quite addictive.Other features include the IMDb twitter feed, celebrity birthdays, TV and movie listings. Optional buttons allow you connect to friends using Facebook and Twitter.Since the IMDb toolbar is built on…Permalink: http://blog.alexa.com/2010/04/imdb-toolbar.html | Date: 1 Apr 2010 | 7:49 pm EDT
SEO News Headlines: Mar 25th 2010
What Does it Mean to be Number 1?
Last week there was quite a bit of press around the fact that Facebook was the most popular site on the web. This is great for Facebook, but ultimately what does it mean to be the most popular site on the web? How do you measure site popularity? And what does Alexa's data show?Last week's release was based on weekly numbers of US visits to google.com vs. facebook.com, expressed as percentages of t…Permalink: http://blog.alexa.com/2010/03/what-does-it-mean-to-be-number-1.html | Date: 25 Mar 2010 | 7:55 pm EDT
SEO News Headlines: Mar 16th 2010
Google Global Firefox Extension Version 2.2
It’s been a while since our last Google Global update. We’ve been kicked into gear by the forceful upgrade of Firefox to 3.6 lately too. For those of you who have been holding off upgrading Firefox to the latest and greatest version so you could continue to use Google Global, the wait is over. Today [...]Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/gyX9HwI6F0k/ | Date: 16 Mar 2010 | 6:37 pm EDT
SEO News Headlines: Mar 15th 2010
Advertise on Alexa.com!
Did you know we have a new self service advertising solution for Alexa.com? This is a great way to reach one of the largest audiences of Web technology professionals and website owners in the Internet industry. There are three placements, and the prices range from $2 to $6 per thousand ad impressions. The minimum order is only $20, so why not take a look at our self service ad manager now, or see…Permalink: http://blog.alexa.com/2010/03/advertise-on-alexacom.html | Date: 15 Mar 2010 | 6:56 pm EDT
SEO News Headlines: Mar 4th 2010
Toolbar Updates
We've made some small updates to all of the Alexa Toolbars. These include the Alexa Toolbar for IE and the Alexa Toolbar for Firefox, both of which are available now through alexa.com, and Alexa Sparky, which will be available as soon as it is approved by Mozilla. The changes are mainly bug fixes and performance enhancements, all designed to make using the toolbar a better overall experience. If y…Permalink: http://blog.alexa.com/2010/03/toolbar-updates.html | Date: 4 Mar 2010 | 7:00 pm EST
SEO News Headlines: Mar 2nd 2010
What Every AdWords Advertiser Should Know About Quality Score – The Ultimate QS Improvement Guide
A lengthy and detailed post, that goes into quite a bit of detail on the subject of the Google AdWords Quality Score and methods on improving Quality Score. This post details the reasons behind Quality Score, the detailed Quality Score factors as well many ways to improve on each of the many factors. It also goes into detail on how to troubleshoot the most common QS problems and defines the subtle…Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/1_l5jAfaLhk/ | Date: 2 Mar 2010 | 11:49 am EST
SEO News Headlines: Feb 25th 2010
What's Going On With My Alexa Rank?
There are two questions that seem to come up quite often in both our forums and out in the Blogosphere. Why does the rank of my website jump around? And why is my website's rank getting worse when my site analytics clearly indicate that I am getting more traffic?There are two main reasons why ranks change in ways that on the surface seem counterintuitive. First, the Alexa Traffic Rank of a given w…Permalink: http://blog.alexa.com/2010/02/whats-going-on-with-my-alexa-rank.html | Date: 25 Feb 2010 | 7:00 pm EST
SEO News Headlines: Feb 19th 2010
Mulley Communications Online PR Workshop
On Saturday, the 23rd of January, I attended an online PR workshop run by Damien Mulley from Online PR Company, Mulley Communications. I’m a little late to the party, but that’s only because I had to rush out and buy seasons 1-6 of The West Wing and watch them all back-to-back. Thanks Damien! The Workshop The course [...]Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/sIRZqViQiZ0/ | Date: 19 Feb 2010 | 7:19 pm EST
SEO News Headlines: Feb 16th 2010
We're Listening
We are always interested in hearing what you think, your ideas, your suggestions, and even your complaints. We pay attention to all feedback, and when we can we incorporate it into our short and long term planning. So, what's the best way to make sure you are heard? That's the easiest part of all.The Alexa Help ForumsThe Alexa Help Forums are the best place to report problems and give us feedback.…Permalink: http://blog.alexa.com/2010/02/were-listening.html | Date: 16 Feb 2010 | 5:56 pm EST
SEO News Headlines: Feb 12th 2010
The RedFly 2010 Marketing Conference & Event Schedule
Want to meet with us in 2010? The Redfly team will be traveling the globe to attend a wide verity of Internet marketing and blogging events in 2010. Why not get in touch if you're at any of the same events or even nearby and we can go for coffee or just shoot the breeze?Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/JwtlULXmImM/ | Date: 12 Feb 2010 | 8:00 am EST
SEO News Headlines: Feb 5th 2010
Finding Sites with the Site Finder
Have you tried the Alexa Site Finder recently? If not, we've made a few improvements that you might want to check out.The Alexa Site Finder is different type of search engine, one that is designed to find websites about topics instead of pages related to them. Normally when we search for something online, we go to our favorite search engine (or the search box in our browser), type in a few words,…Permalink: http://blog.alexa.com/2010/02/finding-sites-with-site-finder.html | Date: 5 Feb 2010 | 6:21 pm EST
SEO News Headlines: Jan 28th 2010
Search Analytics with Alexa
When we search for something on the internet, either through a search engine like Google or a site's dedicated search, we're showing our intent. Our exact intent isn't always obvious, a search for Italian coffee maker could indicate we want to purchase an stove top espresso maker, or that we're looking for instructions on how to brew Italian style coffee, or even trying to find an Italian coffee s…Permalink: http://blog.alexa.com/2010/01/search-analytics-with-alexa.html | Date: 28 Jan 2010 | 7:21 pm EST
SEO News Headlines: Jan 26th 2010
Webmasters, Own Your Site!
The Alexa help forums have been great for letting webmasters provide us with ideas for new services, as well as ways to improve existing ones. One such user-driven improvement is in the way webmasters interact with their Alexa data, including easy to use tools for editing your site's contact information and the ability for webmasters to respond directly to reviews of their site. In addition to bei…Permalink: http://blog.alexa.com/2009/10/webmasters-own-your-site.html | Date: 26 Jan 2010 | 4:25 pm EST
New Sites Linking In and Demographics data now live!
In addition the the Alexa Traffic Rank, Alexa's Site Info pages provide a plethora of information about each site on the web. Two of our more popular data sets are Sites Linking In and Demographics, and we now have fresh data for both. If you are interested in search engine optimization, or SEO, then you are no doubt familiar with how important sites linking in is to search engines such as Google.…Permalink: http://blog.alexa.com/2009/12/new-sites-linking-in-and-demographics.html | Date: 26 Jan 2010 | 4:02 pm EST
Network with the Alexa Toolbar for FireFox!
If you use Twitter or Facebook, then we have something cool for you. I am happy to announce that we have released a new version of the Alexa Toolbar for Firefox. This new version supports an improved site stats button, and gives you direct access to both Twitter and Facebook while you browse.Getting the ButtonsIf you want to try the new buttons, the first thing you need to do is install or upgrade…Permalink: http://blog.alexa.com/2009/12/network-with-alexa-toolbar-for-firefox.html | Date: 26 Jan 2010 | 4:02 pm EST
2009 Year in Review
For those of you using the Gregorian calendar, Happy New Year! It has been an amazing year for us here at Alexa, one that has brought with it a large number of improvements. I thought I would take some time to cover some of the more exciting ones, in no particular order.A New WebsiteProbably the biggest and most visible change was the new Alexa website. Our old website was fine, of course, but the…Permalink: http://blog.alexa.com/2010/01/2009-year-in-review.html | Date: 26 Jan 2010 | 4:01 pm EST
Get a Reviews Widget for your site!
Since we reintroduced website reviews on Alexa, we have received a number of requests from webmasters for help getting their site reviewed. Well, one of the easiest ways to get visitors to review your site is to politely ask them to. If a visitor loves your site and wants to help promote it, it should be easy. But we wanted to make it even easier, so you can now download one of our new Alexa Revie…Permalink: http://blog.alexa.com/2010/01/get-reviews-widget-for-your-site.html | Date: 26 Jan 2010 | 4:01 pm EST
SEO News Headlines: Dec 8th 2009
Geo Target Your Way To A Higher CTR & Quality Score
A post about using AdWords Geo Targeting to improve your quality score. By using searchers location below your AdWords ad you can increase CTR dramatically and by proxy, increase your quality score.Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/adE3m0C7yS4/ | Date: 8 Dec 2009 | 1:02 pm EST
SEO News Headlines: Nov 25th 2009
Move over Sparky, there's now a full fledged Alexa Toolbar for Firefox
I am happy to report that you can now download an Alexa toolbar for Firefox with the same look and feel as the toolbar for IE. Previously, the Alexa Toolbar for Firefox, nicknamed Sparky, displayed data in the status bar of your browser. Sparky is useful for quickly checking how popular a site is without adding an extra row of buttons to your browser, and it will continue to be available to downlo…Permalink: http://blog.alexa.com/2009/11/move-over-sparky-theres-now-full.html | Date: 25 Nov 2009 | 7:00 pm EST
Google To Become The World’s Biggest Search Affiliate?
In this post I examine the recent changes Google has made to it's paid search offering, the loss of some visibility in certain types of organic search results and the motive behind the recent ditching of many types of paid search affiliates that have grown Google to the beast it is today.Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/GDbD0iIGJqQ/ | Date: 25 Nov 2009 | 11:04 am EST
SEO News Headlines: Nov 24th 2009
Alexa in Chinese continues to grow
59E4ZA2KEN8EThe amount of positive feedback we've received about the Chinese version of the Alexa website has been amazing, sometimes even humbling. We have been listening to what you have to say, and are working hard to add new features to the cn.alexa.com to make it as useful as possible. For example, today we released a new Top Sites tab to cn.alexa.com, which includes the following sections.To…Permalink: http://blog.alexa.com/2009/10/alexa-in-chinese-continues-to-grow.html | Date: 24 Nov 2009 | 3:29 pm EST
SEO News Headlines: Nov 19th 2009
How AdWords Can Be The Best SEO Tool In Your Arsenal
A post with examples of how AdWords can be used as an incredibly effective SEO tool in many ways. From accurate keyword research data to media buying and testing creatives.Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/KhE9EgKLH40/ | Date: 19 Nov 2009 | 2:10 pm EST
SEO News Headlines: Nov 13th 2009
Website Redesign – A Sometimes Essential SEO Tactic
A post discussing the increasing trend towards website redesign as a prerequisite to any effective SEO campaign. Arnold discusses factors such as how having a current poor conversion rate can render an effective targeted traffic increase irrelevant.Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/RrocwXsD_Zg/ | Date: 13 Nov 2009 | 4:55 pm EST
SEO News Headlines: Oct 15th 2009
Alexa, Now in Chinese
To better serve our Chinese users, today we are releasing a beta Chinese language version of the Alexa website, cn.alexa.com. You can browse the traffic stats, contact information, related links, clickstream data, and demographics of websites you are interested in, all in Chinese. At the moment only the 'Site Info' pages are available, but we will be rolling out more features soon. And if you have…Permalink: http://blog.alexa.com/2009/10/alexa-now-in-chinese.html | Date: 15 Oct 2009 | 11:22 pm EDT
SEO News Headlines: Oct 1st 2009
In toolbar reviews
Since adding the ability to review websites back to Alexa.com, the response has been phenomenal. Reviews are a great way to share your experiences with a site, both good and bad, with others across the web. Now, with the latest release of the Alexa Toolbar, you can do in-toolbar reviews of websites.Previously with the toolbar, if you decided you wanted to review a website from the toolbar, you cli…Permalink: http://blog.alexa.com/2009/10/in-toolbar-reviews.html | Date: 1 Oct 2009 | 6:10 pm EDT
SEO News Headlines: Sep 24th 2009
It's good to share
As the father of a toddler, I'm constantly reminding my little one how important it is to share. For good reason, too, sharing is a good thing. That's why we've made it easy to share Alexa Traffic Details with your friends, family, and the world. In the lower right hand corner of each Traffic Stats graph there are the words Share this: followed by two little icons (see the included image). The fir…Permalink: http://blog.alexa.com/2009/09/its-good-to-share.html | Date: 24 Sep 2009 | 6:07 pm EDT
SEO News Headlines: Aug 24th 2009
Search Engine Ranking Checkers – Why They Still Matter
A post about search engine ranking checkers, organic SEO monitoring and the need to track many long tail keywords.Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/-RObjLlNuBw/ | Date: 24 Aug 2009 | 2:19 pm EDT
SEO News Headlines: Aug 13th 2009
Is Your Business Model In Line With Google’s?
A post about how Google has dealt a death blow to advertisers using AdWords for affiliate marketing in the form of a Google Slap and what you can do to avoid your legitimate business getting caught in the crossfire.Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/94qRhxltfSA/ | Date: 13 Aug 2009 | 5:57 am EDT
SEO News Headlines: Mar 12th 2009
How AdWords Determines How Much You Pay Per Click
Google's Chief Economist, Hal Varian has posted a fantastic video that simplifies the whole system and makes it easy for anyone to understand. We dissect each individual component of quality score and show you step by step how to improve your overall score.Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/sBCt2UZ29S4/ | Date: 12 Mar 2009 | 1:52 pm EDT
SEO News Headlines: Feb 26th 2009
Introducing The New AdWords Networks (Placements) View
Post detailing some of the great new features of the new AdWords beta interface including content network placement tools and the new ajax interface.Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/cp_0g-Rm0m0/ | Date: 26 Feb 2009 | 11:00 am EST
SEO News Headlines: Feb 2nd 2009
5 More Ways to Improve CTR
A follow on post on different methods to increase not only Adwords, YSM and MSN click through rates, but organic SERP click through rates too along with examples of each.Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/-pfFdwQMwvo/ | Date: 2 Feb 2009 | 5:23 am EST
SEO News Headlines: Aug 8th 2008
Irish SEO, SEM, Webmasters & Designers Meetup Take 2
The time has come again. Irish SEOs, online marketers, webmasters, all members of the Irish Webmaster forum and anyone with an interest in all things web related are all welcome to come along to the second official IWF meetup. The event will once again be hosted by the Harbour Master in the IFSC, Dublin on Saturday [...]Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/Bcz3FShGv2s/ | Date: 8 Aug 2008 | 11:22 am EDT
SEO News Headlines: Jul 15th 2008
How To Use The Content Network To Invest In Domains
A detailed article on using placement performance reports from the google content network to source domains with ROI to invest in. The article goes into specifics on how to run a placement performance report within adwords to get conversion data on parked and for sale domains.Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/8JIWV9Mnf5g/ | Date: 15 Jul 2008 | 10:25 am EDT
SEO News Headlines: Jul 9th 2008
RedFly Interview With Aaron Wall Of SEO Book
An interview with the man who literally wrote the book on Search Engine Optimisation. Dave Davis from RedFly asks Aaron Wall some burning SEO questions relative to the state of the 2008-2009 web.Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/vwaiibqWqqw/ | Date: 9 Jul 2008 | 3:19 pm EDT
SEO News Headlines: Jul 5th 2008
Should You Jump Into Social Networks to Promote Your Business?
There’s a lot of buzz in the online PR world about social networking, whether that be traditional social networks like Myspace and Facebook or social networking through microblogging services such as Twitter. Should you jump into social networking to promote your business? And if so, with so many options available, how do you choose which social [...]Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/Nk-wx8Arl6Q/ | Date: 5 Jul 2008 | 3:34 pm EDT
SEO News Headlines: Jul 1st 2008
Free $100 Facebook Coupon Courtesy Of Redfly
For those of you who are not advertising on Facebook already (and even if you are) and want to give it a try, now there is a completely free way to test the waters. As part of the Visa Business promotion, Visa are offering $100 USD in advertising credit to facebook users/advertisers. To get the free [...]Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/VbPxwQWt6tI/ | Date: 1 Jul 2008 | 5:55 am EDT
SEO News Headlines: Apr 30th 2008
Use PPC To Dominate Your Typo SEO Landscape
PPC advertising is not only great for generating sales and qualified traffic, it’s also the BEST possible keyword research tool available. While other keyword research tools offer a general “starter” set of keywords in most verticals, most only give general words and without demographic information. PPC data can be used for a whole lot more [...]Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/zC2kMJp59oY/ | Date: 30 Apr 2008 | 1:32 pm EDT
SEO News Headlines: Apr 25th 2008
Take The Guesswork Out Of PPC Campaign Setup
As we grow and take on more and more clients as well as consult with smaller clients, there has been one very alarming trend that we have noticed. The majority of business owners coming to us asking us to “fix” or “improve” their PPC campaigns all arrive with their accounts in the same state. Poorly [...]Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/s6ktqjQ_354/ | Date: 25 Apr 2008 | 8:45 am EDT
SEO News Headlines: Feb 1st 2008
Dublin SEO, SEM & Webmaster Meetup
The stage has been set and flights to Dublin from most European and domestic locations are fully booked. The first annual Dublin SEO, webmaster, Designer and webworker meetup will take place on Saturday the 9th of February. This is an event that will certainly go down in the history books. Ireland’s web workers have long [...]Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/Igxul7PYRBo/ | Date: 1 Feb 2008 | 3:43 pm EST
SEO News Headlines: Jan 25th 2008
How Too Many Press Releases Can Damage Your Credibility
As an online PR consultant, there are a few questions I repeatedly get from webmasters and online entrepreneurs. One of those common questions is how many press releases a company should send (weekly, monthly, more?). I always give the same answer: Send a press release whenever you have something newsworthy to say.Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/EpIkDZN5ZRM/ | Date: 25 Jan 2008 | 8:07 am EST
SEO News Headlines: Jan 13th 2008
7 Tips For Finding & Expanding Your Negative Keywords
A detailed how to guide on building an effective negative keyword list for your PPC campaigns to improve CTR and increase conversion rate and quality score using some known and some little known methods for negative keyword research.Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/tnGFu7AIcmw/ | Date: 13 Jan 2008 | 1:08 pm EST
SEO News Headlines: Jan 8th 2008
A Press Release is NOT a PR Campaign
Article explaining how an effective online PR campaign is a lot more than a simple press release. There’s a pretty common misconception (especially on the Web where press releases are booming) that one press release alone is supposed to bring massive exposure, traffic, and links. Well sorry folks. In the vast majority of cases, that’s just not how it works!...Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/2LmbjqJB4EQ/ | Date: 8 Jan 2008 | 11:24 am EST
SEO News Headlines: Dec 14th 2007
Google Global Video Guide – How To View Google Results In Different Countries
Our good friend Vittorio over at Tech Savvy Marketer has created a video tutorial on the installation and usage of the new Google Global Firefox extension we recently released. For all of you have have emailed asking how to install the extension and how to use the extension once it is installed, this should answer all of your questions.Permalink: http://feeds.redflymarketing.com/~r/redfly/~3/wrFBnMoGrFg/ | Date: 14 Dec 2007 | 7:25 am EST
